Here are some common use cases of the DV360 Exchange Reporting API.
Generate report
Refer to the generateReport documentation for
instructions on how to generate a report.
Get report (formerly pull report)
Refer to the getReport documentation for instructions on how
to pull a report.
Columns of Report Row in the Report File
| Fields | Notes |
|---|---|
| UTC Event Date | string Date of the report in the format YYYYMMDD. |
| UTC Event Hour | string Hour of the report. Used in hourly reports, representing the hour of the day. Values from 0 to 23, 0 representing [0:00:00 ~ 1:00:00) UTC. |
| Publisher ID | string Publisher ID, for example, "10005_1350300". |
| Creative ID | string (int64 format) Creative ID. |
| Creative Type | string Creative type of the report row, for example, image or audio. Mapping can be found in the Entity Mapping section. |
| Country ID | string Country (Region) ID. The mapping can be accessed through Entity reader files through DV360 API or DoubleClick Bid Manager API. |
| Partner ID | string Partner ID of the buyer (usually reflects the buyer's partner ID in DV360). |
| Inventory Source ID | string Inventory Source ID. This field maps to the Deal ID field from the request. |
| Environment | string Environment type, for example, mobile or desktop. This field related to the Device Type field from the request. Mapping can be found in the Entity Mapping section. |
| UTC Week | string The date of the first day of the week represents the week in report row. |
| UTC Month | string The year month of the report row, in the format of YYYY/MM. |
| Impressions | string (int64 format) Impression value in specified date/hour/week. |
| Impression Cost (USD) | number (double format) Impression cost in specified date/hour/week, currency in USD. |
| Invalid Impressions | string (int64 format) Invalid traffic impression in the specified week. |
| Invalid Impression Cost (USD) | string (int64 format) Invalid traffic impression in the specified week, currency in USD. |