Upgrade your store sales conversion uploads from the Google Ads API to the Data Manager API to gain access to several improvements and features.
Here's a comparison between using the Data Manager API and the Google Ads API to manage store sales conversions.
| Data Manager API | Google Ads API | |
|---|---|---|
| Ingestion workflow complexity |
Streamlined workflow consisting solely of ingestion requests.
No management of jobs is required. |
Job workflow that requires creating, populating, running, and monitoring offline jobs. |
| Encryption | Supports encryption. | Not supported. |
| Support for confidential matching | Supported. | Not supported. |
| Developer token | Not required. | Required. |
| Data model | Unified data model across all Google advertising products. | Data model is only for Google Ads use cases. |
| Multiple destinations | Supports sending events to multiple destinations in a single request. | Separate offline jobs are required to upload store sales conversions to multiple accounts. |
| Multiple items | Supports sending multiple items in a single event using CartData. |
Supports only a single item per transaction. |