Logo design guidelines

A properly formatted and cropped logo establishes your agents’s credibility, which can increase user engagement. A badly displayed logo lowers trust in an agent more than no branding at all. Because of how strongly a logo can affect users' perceptions and willingness to use an agent, it's important that your logo displays well.

Logos crop to display as circles. Because images are defined as rectangles, you need to check that your logo crops to a circle well. You don't need to account for the thickness of the border that displays around logos. The border doesn't overlap the logo image.

Do

Leave sufficient space in your image to account for cropping.

Well spaced logo

Logo in mock cropped well with callouts

Well spaced logo in cropping circle

Logo in mock cropped well

Space your logo equidistant from all sides of the image to make sure it displays properly and fully.

Logo with equal measurements from image borders

Logo with equal measurements from image borders in cropping circle

Don't

When a logo takes up the entire height and width of the image, parts of the logo often get cropped out. The result is an unbalanced, badly cropped icon prone to credibility issues.

Badly formatted logo

Badly cropped logo in mock

Badly formatted logo in cropping circle

Resources

Use the following resources to help you design your logo or troubleshoot issues.

Templates

Use the circle logo template as a base for agent logos you create.

Download:  [PNG]   [SVG]

Logo preview tool

Enter a URL for your logo to see how it would look to users.

Note: The web server hosting the image must allow images to be embedded on other websites.