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Unavoidable discrepancies
There are several unavoidable factors that result in reasonable levels of
discrepancies between AdWords install and in-app conversion numbers versus those
tracked by a third party.
AdWords measures Android installs while third parties can only measure Android
app opens.
There might be time zone differences in reporting. Google uses the local time
as set in the advertiser's account.
AdWords reports conversions back to the day of the ad click, not the day of
the conversion event.
Delays in AdWords conversion reporting (up to 24 hours).
Troubleshooting discrepancies
Third-party reporting shows fewer conversions than AdWords
Confirm that the advertiser is using required tracking URLs for all their
destination URLs.
iOS: Confirm that the advertiser has added your install confirmation
template to the Advanced Options of the conversion in AdWords,
and that it is accurate.
Android: Make sure that the developer doesn't have multiple install referrer
receivers in their Android manifest. If so, Google Play will only broadcast
to the first receiver.
Third-party reporting shows more conversions than AdWords
Ensure that only trackable AdWords inventory is being compared.
iOS: Confirm that all conversion events are being posted back to AdWords.
iOS: Make sure that postbacks are configured with the correct AdWords
conversion ID and label.
Android: Ensure that auto-tagging is enabled in the advertiser's AdWords
account.
Android: Confirm that the redirect is passing through all referrer parameters
to Google Play.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2023-10-03 UTC."],[[["\u003cp\u003eDiscrepancies between AdWords and third-party tracking data for installs and conversions are expected due to inherent differences in measurement methodologies and reporting timelines.\u003c/p\u003e\n"],["\u003cp\u003eTroubleshooting these discrepancies involves verifying tracking URLs, install confirmation templates, referrer receivers, and ensuring accurate configuration of conversion events and postbacks.\u003c/p\u003e\n"],["\u003cp\u003eFor fewer conversions reported by third-party tools, focus on confirming tracking URL usage and proper iOS/Android setup; for more conversions, ensure inventory comparison is accurate and postbacks are correctly configured with AdWords IDs/labels.\u003c/p\u003e\n"]]],[],null,["Unavoidable discrepancies\n\nThere are several unavoidable factors that result in reasonable levels of\ndiscrepancies between AdWords install and in-app conversion numbers versus those\ntracked by a third party.\n\n- AdWords measures Android installs while third parties can only measure Android app opens.\n- There might be time zone differences in reporting. Google uses the local time as set in the advertiser's account.\n- AdWords reports conversions back to the day of the ad click, not the day of the conversion event.\n- Delays in AdWords conversion reporting (up to 24 hours).\n\nTroubleshooting discrepancies\n\nThird-party reporting shows fewer conversions than AdWords\n\n- Confirm that the advertiser is using required tracking URLs for all their destination URLs.\n- **iOS** : Confirm that the advertiser has added your install confirmation template to the **Advanced Options** of the conversion in AdWords, and that it is accurate.\n- **Android**: Make sure that the developer doesn't have multiple install referrer receivers in their Android manifest. If so, Google Play will only broadcast to the first receiver.\n\nThird-party reporting shows more conversions than AdWords\n\n- Ensure that only trackable AdWords inventory is being compared.\n- **iOS**: Confirm that all conversion events are being posted back to AdWords.\n- **iOS**: Make sure that postbacks are configured with the correct AdWords conversion ID and label.\n- **Android**: Ensure that auto-tagging is enabled in the advertiser's AdWords account.\n- **Android**: Confirm that the redirect is passing through all referrer parameters to Google Play."]]
