With Google Analytics APIs, you can access a variety of rich datasets. This Google Analytics data is of interest to data analysts and data scientists looking to perform more sophisticated analyses using data on user interactions with websites, mobile apps, and other digital touch points.
Forecasting Customer Lifetime Value using BigQuery Export Apr 2015
This guide demonstrates how BigQuery Export data can be used to build a statistical model to forecast customer behavior and calculate Customer Lifetime Value.
Using Google Analytics with R Dec 2014
This article walks through an example that demonstrates how to measure the long-term value of marketing campaigns using Google Analytics data in R.
Google Analytics Embed API Jun 2014
Google Analytics Spreadsheet Add-on March 2014
The Google Analytics Spreadsheet add-on makes it easier for Google Analytics users to access, visualize, share, and manipulate their data in Google Spreadsheets.
Google Analytics superProxy July 2013
The Google Analytics superProxy allows you to publicly share your Google Analytics reporting data. Use it to power your own custom dashboards and widgets, transform responses to various formats, manage your quota efficiently, test, and much more.