Google Analytics

Articles & Solutions

The Google Analytics Platform lets you measure user interactions with your business across various devices and environments, at Google speed and scale. Gain new insights and optimize the performance of your business.

  1. Data Integration & Upload
  2. Experiments
  3. Mobile
  4. Reporting Automation

Data Integration & Upload

Integrate Google Analytics data with the rest of your business data. Learn more.

  • How to Upload Cost Data

    Learn how to upload cost data and enable ROI analysis within Google Analytics for non-Google paid campaigns.

  • Combining the Google Analytics Export API and AdWords API for New Insights

    This article describes how to pull AdWords-related traffic data from the Google Analytics Export API, and use it to pull related keyword data from the AdWords API, giving a better big-picture perspective on how effective your AdWords campaigns and keywords are in achieving the goals for your website.

Experiments

The Google Analytics experiments framework enables you to test almost any change or variation to a website or app to see how it performs in optimizing for a specific goal. Learn more.

Mobile

Google Mobile App Analytics enables the measurement of user acquisition, engagement, and outcomes in native mobile apps. Learn more.

Reporting Automation

Wtih Google Analytics APIs you can save time by automating complex reporting tasks. Learn more.

  • Google Analytics Spreadsheet Add-on

    The Google Analytics Spreadsheet add-on makes it easier for Google Analytics users to access, visualize, share, and manipulate their data in Google Spreadsheets.

  • Google Analytics superProxy

    The Google Analytics superProxy allows you to publicly share your Google Analytics reporting data. Use it to power your own custom dashboards and widgets, transform responses to various formats, manage your quota efficiently, test, and more. goo.gl/xZM9jt

  • Google Analytics Report Automation (Magic Script)

    Magic script simplifies and automates the process of getting Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets. Create dashboards that automatically update with your latest Google Analytics data - no code required.

  • Google Analytics Easy Dashboard Library

    This library provides an easy way to build a custom dashboard on your own page. it does all the heavy lifting of handling authorization, issuing API queries, and transforming the results into pretty visualizations.

  • Automating reporting using Google Apps Script

    This tutorial describes how to access the Management and Core Reporting APIs inside a Google Spreadsheet using Apps Script.

  • Outputting Data from the Data Export API to CSV Format

    If you use Google Analytics, chances are that your data eventually makes its way into a spreadsheet. This article shows you how to automate all the manual work by printing data from the Data Export API in CSV, the most ubiquitious file format for table data.

  • Visualizing Google Analytics Data with Google Chart Tools

    This article describes how you can use JavaScript to pull data from the Export API to dynamically create and embed chart images in a web page. To do this, it shows you how to use the Data Export API and Google Chart Tools to create visualizations of your Google Analytics Data. The sample code in this article use JavaScript to pull data from the Export API, and dynamically create and embed chart images in a web page.

  • Retrieving Time Series Data For Individual Dimensions - Part 1

    This article explains how you can save time by automating the process of exporting times series data for individual dimensions using the Data Export API.

  • Retrieving Time Series Data For Individual Dimensions - Part 2

    This article builds on part one of the series and describes how to use filter expressions to dramatically reduce the amount of quota required to retrieve time series data for individual dimensions.

  • Filling In Missing Values In Date Requests

    If you want to request data displayed over a time series, you will find that there might be missing dates in your series requests. When requesting multiple dimensions, the Data Export API only returns entries for dates that have collected data. This can lead to missing dates in a time series, but this article describes how to fill in these missing dates.

  • Google Analytics on App Engine in Java

    This article describes how to make Authenticated Google Data API requests using the App Engine Java SDK. The example in this article supports AuthSub and OAuth, uses the Model-View-Controller pattern, and serves as a model that you can use to build your own applications. Try the live example here.

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