Google Analytics

Interactions - Dimensions & Metrics Reference

This reference document lists and describes all the dimensions and metrics available through the Multi-Channel Funnels Reporting API.

  1. Dimensions
    1. mcf:basicChannelGrouping
    2. mcf:source
    3. mcf:medium
    4. mcf:sourceMedium
    5. mcf:campaignName
    6. mcf:keyword
    7. mcf:adwordsAdContent
    8. mcf:adwordsAdGroup
    9. mcf:adwordsAdGroupID
    10. mcf:adwordsAdNetworkType
    11. mcf:adwordsCampaign
    12. mcf:adwordsCampaignID
    13. mcf:adwordsCreativeID
    14. mcf:adwordsCriteriaID
    15. mcf:adwordsCustomerID
    16. mcf:adwordsDestinationUrl
    17. mcf:adwordsDisplayUrl
    18. mcf:adwordsKeyword
    19. mcf:adwordsMatchedSearchQuery
    20. mcf:adwordsMatchType
    21. mcf:adwordsPlacementDomain
    22. mcf:adwordsPlacementType
    23. mcf:adwordsPlacementUrl
    24. mcf:adwordsTargetingType
  1. Metrics
    1. mcf:assistedConversions
    2. mcf:assistedValue
    3. mcf:firstInteractionConversions
    4. mcf:firstInteractionValue
    5. mcf:lastInteractionConversions
    6. mcf:lastInteractionValue

Dimensions

mcf:basicChannelGrouping

Sources of traffic labeled by the Basic Channel Grouping definition as explained here. Note that the channel groups are always returned in US English.


mcf:source

The source of referrals. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using AdWords autotagging, the value is google. Otherwise the domain of the source referring the user to your website. (e.g. document.referrer). The value may also contain a port address. If the user came to the site without a referrer, the value is "(direct)".


mcf:medium

The type of referrals. When using manual campaign tracking, the value of the utm_medium campaign tracking parameter. When using AdWords autotagging, the value is ppc. If the user comes from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the user came directly to the site, and document.referrer is empty, the value is "(none)".


mcf:sourceMedium

Concatenation of mcf:source/mcf:medium.


mcf:campaignName

When using manual campaign tracking, the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, the name(s) of the online ad campaign that you use for your website. Otherwise the value (not set) is used.


mcf:keyword

When using manual campaign tracking, the value of the utm_term campaign tracking parameter. When using AdWords autotagging or if a user used organic search to reach your website, the keywords used by users to reach your website. Otherwise the value is (not set).


mcf:adwordsAdContent

The content of your Adwords ad.


mcf:adwordsAdGroup

The name of your AdWords ad group.


mcf:adwordsAdGroupID

Corresponds to AdWords API AdGroup.id.


mcf:adwordsAdNetworkType

The type of network used to deliver your Adwords ads. Note that the types are always returned in US English.


mcf:adwordsCampaign

The name of your AdWords campaign.


mcf:adwordsCampaignID

Corresponds to AdWords API Campaign.id.


mcf:adwordsCreativeID

Corresponds to AdWords API Ad.id.


mcf:adwordsCriteriaID

Corresponds to AdWords API Criterion.id.


mcf:adwordsCustomerID

Corresponds to AdWords API Customer.id.


mcf:adwordsDestinationUrl

The URLs to which your AdWords ads referred traffic.


mcf:adwordsDisplayUrl

The URLs your AdWords ads displayed.


mcf:adwordsKeyword

The keyword of your AdWords ad.


mcf:adwordsMatchedSearchQuery

The search queries that triggered impressions of your AdWords ads.


mcf:adwordsMatchType

The match types applied to your keywords (Phrase, Exact, Broad, etc.). Ads on the content network are identified as "Content network". Note that the types are always returned in US English.


mcf:adwordsPlacementDomain

The domains where your ads on the content network were placed.


mcf:adwordsPlacementType

Placement type of your AdWords ad. Note that the types are always returned in US English.


mcf:adwordsPlacementUrl

The URLs where your ads on the content network were placed.


mcf:adwordsTargetingType

How your AdWords ads were targeted (keyword, placement, and vertical targeting, etc.). Note that the types are always returned in US English.

Metrics

mcf:assistedConversions

The number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.


mcf:assistedValue

The value of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.


mcf:firstInteractionConversions

The number of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.


mcf:firstInteractionValue

The value of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.


mcf:lastInteractionConversions

The number of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.


mcf:lastInteractionValue

The value of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.

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