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Conversion Paths - Dimensions & Metrics Reference

This reference document lists and describes all the dimensions and metrics available through the Multi-Channel Funnels Reporting API.

  1. Dimensions
    1. mcf:basicChannelGroupingPath
    2. mcf:sourcePath
    3. mcf:mediumPath
    4. mcf:sourceMediumPath
    5. mcf:campaignPath
    6. mcf:keywordPath
    7. mcf:adwordsAdContentPath
    8. mcf:adwordsAdGroupIDPath
    9. mcf:adwordsAdGroupPath
    10. mcf:adwordsCampaignIDPath
    11. mcf:adwordsCampaignPath
    12. mcf:adwordsCreativeIDPath
    13. mcf:adwordsCriteriaIDPath
    14. mcf:adwordsCustomerIDPath
    15. mcf:adwordsDestinationUrlPath
    16. mcf:adwordsDisplayUrlPath
    17. mcf:adwordsKeywordPath
    18. mcf:adwordsMatchedSearchQueryPath
    19. mcf:adwordsPlacementDomainPath
    20. mcf:adwordsPlacementUrlPath
    21. mcf:conversionDate
    22. mcf:conversionGoalNumber
    23. mcf:conversionType
    24. mcf:dcmAd
    25. mcf:dcmAdPath
    26. mcf:dcmAdType
    27. mcf:dcmAdvertiser
    28. mcf:dcmAdvertiserPath
    29. mcf:dcmCampaign
    30. mcf:dcmCampaignPath
    31. mcf:dcmCreative
    32. mcf:dcmCreativePath
    33. mcf:dcmCreativeVersion
    34. mcf:dcmCreativeVersionPath
    35. mcf:dcmNetwork
    36. mcf:dcmPlacement
    37. mcf:dcmPlacementPath
    38. mcf:dcmSite
    39. mcf:dcmSitePath
    40. mcf:pathLengthInInteractionsHistogram
    41. mcf:timeLagInDaysHistogram
  1. Metrics
    1. mcf:firstImpressionConversions
    2. mcf:firstImpressionValue
    3. mcf:impressionAssistedConversions
    4. mcf:impressionAssistedValue
    5. mcf:totalConversions
    6. mcf:totalConversionValue

Dimensions

mcf:basicChannelGroupingPath

Sequence of basic channel groupings along conversion paths. Note that the channel groups are always returned in US English.


mcf:sourcePath

Sequence of sources along conversion paths.


mcf:mediumPath

Sequence of mediums along conversion paths.


mcf:sourceMediumPath

Sequence of source/medium pairs along conversion paths.


mcf:campaignPath

Sequence of campaign names along conversion paths.


mcf:keywordPath

Sequence of keywords along conversion paths.


mcf:adwordsAdContentPath

Sequence of AdWords ad contents along conversion paths.


mcf:adwordsAdGroupIDPath

Sequence of AdWords ad group ID along conversion paths.


mcf:adwordsAdGroupPath

Sequence of AdWords ad groups along conversion paths.


mcf:adwordsCampaignIDPath

Sequence of AdWords campaign ID along conversion paths.


mcf:adwordsCampaignPath

Sequence of AdWords campaigns along conversion paths.


mcf:adwordsCreativeIDPath

Sequence of AdWords creative ID along conversion paths.


mcf:adwordsCriteriaIDPath

Sequence of AdWords criteria ID along conversion paths.


mcf:adwordsCustomerIDPath

Sequence of AdWords customer ID along conversion paths.


mcf:adwordsDestinationUrlPath

Sequence of AdWords destination URLs along conversion paths.


mcf:adwordsDisplayUrlPath

Sequence of AdWords display URLs along conversion paths.


mcf:adwordsKeywordPath

Sequence of AdWords keywords along conversion paths.


mcf:adwordsMatchedSearchQueryPath

Sequence of AdWords matched search queries along conversion paths.


mcf:adwordsPlacementDomainPath

Sequence of AdWords placement domains along conversion paths.


mcf:adwordsPlacementUrlPath

Sequence of AdWords placement URLs along conversion paths.


mcf:conversionDate

The time of the conversion with respect to the view's (profile’s) timezone. Date format is: YYYYMMDD.


mcf:conversionGoalNumber

The goal number of a conversion, if available. Possible values are between 1 and 20. Format is a 3-digit zero-padded string representing an integer. For example, conversion goal number of 3 is represented as "003".


mcf:conversionType

A string representing the conversion type. Possible values are "Goal" or "Transaction".


mcf:dcmAd

DCM ad name of the DCM event (impression or click) matching the Google Analytics conversion.


mcf:dcmAdPath

The path to conversion where interactions on the path are represented by DCM ads.


mcf:dcmAdType

DCM ad type name of the DCM event (impression or click) matching the Google Analytics conversion.


mcf:dcmAdvertiser

DCM advertiser name of the DCM event (impression or click) matching the Google Analytics conversion.


mcf:dcmAdvertiserPath

The path to conversion where interactions on the path are represented by DCM advertisers.


mcf:dcmCampaign

DCM campaign name of the DCM event (impression or click) matching the Google Analytics conversion.


mcf:dcmCampaignPath

The path to conversion where interactions on the path are represented by DCM campaigns.


mcf:dcmCreative

DCM creative name of the DCM event (impression or click) matching the Google Analytics conversion.


mcf:dcmCreativePath

The path to conversion where interactions on the path are represented by DCM creatives.


mcf:dcmCreativeVersion

DCM creative version of the DCM event (impression or click) matching the Google Analytics conversion.


mcf:dcmCreativeVersionPath

The path to conversion where interactions on the path are represented by DCM creative versions.


mcf:dcmNetwork

The network used.


mcf:dcmPlacement

DCM site placement name of the DCM event (impression or click) matching the Google Analytics conversion.


mcf:dcmPlacementPath

The path to conversion where interactions on the path are represented by DCM placements.


mcf:dcmSite

DCM site name where the DCM creative was shown for the DCM event (impression or click) matching the Google Analytics conversion.


mcf:dcmSitePath

The path to conversion where interactions on the path are represented by DCM sites.


mcf:pathLengthInInteractionsHistogram

The length of conversion paths in number of interactions. The value is a histogram across a range of possible values. Format is a 6-digit zero-padded string representing an integer. For example, path length of 4 is represented as "000004".


mcf:timeLagInDaysHistogram

The length of conversion paths in number of days. The value is a histogram across a range of possible values. Format is a 3-digit zero-padded string representing an integer. For example, time lag of 3 days is represented as "003".

Metrics

mcf:firstImpressionConversions

The number of conversions for which a DCM campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.


mcf:firstImpressionValue

The value of conversions for which a DCM campaign campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.


mcf:impressionAssistedConversions

The number of conversions for which a DCM campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.


mcf:impressionAssistedValue

The value of conversions for which a DCM campaign campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.


mcf:totalConversions

Total number of conversions. This metric includes both goal completions and transactions.


mcf:totalConversionValue

Total value of conversions. This metric includes both goal completions and transactions.