Dimensions & Metrics Reference

This document lists and describes all the dimensions and metrics available through the Multi-Channel Funnels Reporting API.

All of the dimensions and metrics can be combined together.

Conversion Paths

      mcf:basicChannelGroupingPath
    
      mcf:sourcePath
    
      mcf:mediumPath
    
      mcf:sourceMediumPath
    
      mcf:campaignPath
    
      mcf:keywordPath
    
      mcf:adwordsAdContentPath
    
      mcf:adwordsAdGroupIDPath
    
      mcf:adwordsAdGroupPath
    
      mcf:adwordsCampaignIDPath
    
      mcf:adwordsCampaignPath
    
      mcf:adwordsCreativeIDPath
    
      mcf:adwordsCriteriaIDPath
    
      mcf:adwordsCustomerIDPath
    
      mcf:adwordsDestinationUrlPath
    
      mcf:adwordsDisplayUrlPath
    
      mcf:adwordsKeywordPath
    
      mcf:adwordsMatchedSearchQueryPath
    
      mcf:adwordsPlacementDomainPath
    
      mcf:adwordsPlacementUrlPath
    
      mcf:conversionDate
    
      mcf:conversionGoalNumber
    
      mcf:conversionType
    
      mcf:dcmAd
    
      mcf:dcmAdPath
    
      mcf:dcmAdType
    
      mcf:dcmAdvertiser
    
      mcf:dcmAdvertiserPath
    
      mcf:dcmCampaign
    
      mcf:dcmCampaignPath
    
      mcf:dcmCreative
    
      mcf:dcmCreativePath
    
      mcf:dcmCreativeVersion
    
      mcf:dcmCreativeVersionPath
    
      mcf:dcmNetwork
    
      mcf:dcmPlacement
    
      mcf:dcmPlacementPath
    
      mcf:dcmSite
    
      mcf:dcmSitePath
    
      mcf:pathLengthInInteractionsHistogram
    
      mcf:timeLagInDaysHistogram

      mcf:firstImpressionConversions
    
      mcf:firstImpressionValue
    
      mcf:impressionAssistedConversions
    
      mcf:impressionAssistedValue
    
      mcf:totalConversions
    
      mcf:totalConversionValue

Interactions

      mcf:basicChannelGrouping
    
      mcf:source
    
      mcf:medium
    
      mcf:sourceMedium
    
      mcf:campaignName
    
      mcf:keyword
    
      mcf:adwordsAdContent
    
      mcf:adwordsAdGroup
    
      mcf:adwordsAdGroupID
    
      mcf:adwordsAdNetworkType
    
      mcf:adwordsCampaign
    
      mcf:adwordsCampaignID
    
      mcf:adwordsCreativeID
    
      mcf:adwordsCriteriaID
    
      mcf:adwordsCustomerID
    
      mcf:adwordsDestinationUrl
    
      mcf:adwordsDisplayUrl
    
      mcf:adwordsKeyword
    
      mcf:adwordsMatchedSearchQuery
    
      mcf:adwordsMatchType
    
      mcf:adwordsPlacementDomain
    
      mcf:adwordsPlacementType
    
      mcf:adwordsPlacementUrl
    
      mcf:adwordsTargetingType

      mcf:assistedConversions
    
      mcf:assistedValue
    
      mcf:firstInteractionConversions
    
      mcf:firstInteractionValue
    
      mcf:lastInteractionConversions
    
      mcf:lastInteractionValue

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Last updated October 31, 2014.

Dimensions & Metrics Reference

Dimensions

Metrics

Conversion Paths

Interactions

Time