The Google Analytics Platform lets you measure user interactions with your
business across various devices and environments.
The platform provides all the computing resources to collect, store, process, and report on these user-interactions.
Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into 4 main components: collection configuration, processing, and reporting. The following diagram describes the relationships between the components and APIs:
- Collection – collects user-interaction data.
- Configuration – allows you to manage how the data is processed.
- Processing – processes the user-interaction data, with the configuration data.
- Reporting – provides access to all the processed data.
What SDKs and APIs To Use
The following list describes which APIs you should use.
Access Google Analytics configuration data for accounts, web properties, views (profiles), goals, custom data sources, daily uploads, and segments.
Query for dimensions and metrics to produce customized reports.
Query the traffic source paths that lead to a user's goal conversion.
Report on activity occurring on your property right now.
Access the list of API dimensions and metrics and their attributes.