Learn about Google Analytics

Platform components

Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into four main components: collection, configuration, processing, and reporting.

Collects user-interaction data.
Allows you to manage how the data is processed.
Processes the user-interaction data with the configuration data.
Provides access to all the processed data.

Education and training

Analytics Help Center

The Google Analytics help center has articles on features and aspects of Google Analytics.

Analytics Academy & Analytics IQ

Analytics Academy is a free online learning platform that offers comprehensive training in Google Analytics and data analysis. You can also use Analytics Academy to prepare for the Google Analytics Individual Qualification (IQ) exam. Passing the Analytics IQ exam gives you an industry recognized qualification.


Videos on the official Google Analytics YouTube Channel cover beginner to advanced topics.

Demos, tools & samples

Google Analytics Demos & Tools

Google Analytics Demos & Tools provides live demos to help you learn about Google Analytics features and tools to showcase how Google Analytics can be extended with custom solutions.


Browse Google Analytics related tools, sample apps, and other utilities.

Support, community & updates

Community & updates

Learn about the latest updates to the Google Analytics APIs in our changelogs and other communication channels.

Get help

If you can't find the information you need in the documentation or you have a specific problem that needs solving, the Getting Help page will help you find the best place to get your questions answered.

Partner resources

Technology Partner Program

Technology Partners are developers that make data more accessible, analysis more insightful, and processes easier by building apps and solutions on the Google Analytics platform.

Promotional opportunities

Tell us how you’re using the Google Analytics platform to solve an issue or improve your business, and we’ll share your story with others.

More resources

Set up Google Analytics

Set up and customize tracking for websites, web and mobile apps, and internet connected devices.

Integrate with Google Analytics

Build on top of Google Analytics with our simple and powerful APIs.