Google Analytics 4 is the future of Google Analytics and is the default experience for new properties. Learn how to migrate your Universal Analytics property to Google Analytics 4.

Migration guides

Migration guides for general measurement concepts such tag setup, virtual pageviews, events, etc.
Enable support for Google Analytics 4 in your applications using the latest data and admin APIs.
Visit the Analytics Help Center to learn how to migrate ecommerce data collection from Universal Analytics.
Universal Analytics migration resources