
Ecommerce migration
To simplify migration, a single ecommerce implementation can be used for both Universal Analytics (UA) and Google Analytics 4 (GA4) measurement.
To learn more and get started with your ecommerce migration, select the tagging solution you're using:
To learn more and get started with your ecommerce migration, select the tagging solution you're using:
Tag once for UA and GA4 ecommerce measurement
Ecommerce event translation allows you to use a single ecommerce tag implementation for both UA and GA4. It works well for the following scenarios:
- Existing UA ecommerce implementation for GA4 measurement:
Allows you to completely maintain existing UA ecommerce reporting and easily enable GA4 ecommerce measurement. - New GA4 ecommerce implementation for UA measurement:
Allows you to take full advantage of GA4 ecommerce features and maintain UA ecommerce reports.