Google Analytics

Configuration and Reporting API Limits and Quotas

This document describes the limits and quotas for the Management API, Core Reporting API, MCF Reporting API, and Real Time Reporting API.

  1. Overview
  2. Obtaining Full Quota
  3. Limits and Quotas
    1. General Quota Limits (All APIs)
    2. Management API - Write Requests
    3. Management API - Uploads (Dimension Widening)
    4. Management API - Data Upload (Cost Data)
    5. Management API - Experiments
    6. Core Reporting API
    7. Multi-channel Funnel Reporting API
    8. Real Time Reporting API
  4. Exceeding Quota Limits
  5. Requesting Additional Quota


Google Analytics is used by millions of sites. To protect the system from receiving more data than it can handle, and to ensure an equitable distribution of system resources, certain limits have been put in place. Our policies are as follows and are subject to change.

Best Practices for Google Analytics API Quotas:

Obtaining Full Quota

To get full quota, you must register your application in the Google Developers Console. When you register a new application, you are given a unique client ID to identify each application under that project. Read the Keys, access, security, and identity section of the Developers Console guide to learn more about how client IDs identify applications.

Configuration and Reporting API Limits and Quotas

Google Analytic provides both general quotas, that are shared between APIs, as well as some API specific quotas.

General Quota Limits (All APIs)

The following quota limits are shared between the Management API, Core Reporting API, MCF Reporting API, Metadata API, and Real Time Reporting API.

  • 50,000 requests per project per day – can be increased
  • 10 queries per second (QPS) per IP.
    • In the Developers Console this quota is referred to as the per-user limit. By default, it is set to 1 query per second (QPS) and can be adjusted to a maximum value of 10. If the per-user limit is set to a value larger than 10 QPS, the Google Analytics quota policy will still take effect and limit per-user requests to 10 QPS.
    • If your application makes all API requests from a single IP address (i.e. on behalf of your users) you should consider using the userIP or quotaUser parameters with each request to get full QPS quota for each user. See the query parameters summary for details.

Management API - Write Requests

This quota applies to write requests (e.g. insert, update, patch, delete):

  • 500 write requests per project per day.

Management API - Upload (Dimension Widening)

These quotas are specific to the Uploads resource:

  • 50 upload operations per property per day.
  • Lifetime data storage limit per property:
    • 1TB (Premium).
    • 10GB (Non Premium).
  • 50 Data Sets per property.
  • Maximum file upload size of 1GB.

Management API - Data Upload (Cost Data)

These quotas are specific to the Daily Uploads resource:

  • 500 upload operations per project per day
  • 20 appends per upload date (not day) per custom data source
  • 1 concurrent upload per upload date per custom data source
  • 5 MB of data per upload request

Management API - Experiments

This quota is specific to Experiments:

  • 12 Experiments per view (profile). Experiments with the following status count towards this limit: DRAFT, READY_TO_RUN, and RUNNING. Experiments that have a status of ENDED for more than one day don't count towards this limit.

Core Reporting API and Real Time Reporting API

These quotas are specific to the Core Reporting API and Real Time Reporting API:

  • 10,000 requests per view (profile) per day
  • 10 concurrent requests per view (profile)

Multi-channel Funnel Reporting API

These quotas are specific to the MCF Reporting API:

  • 10 concurrent requests per view (profile)

Exceeding Quota Limits

If quota is exceeded, Google Analytics API returns an error for additional requests: HTTP status code 403 Forbidden and a message indicating that the specific account has insufficient quota to proceed. See the terms of service for more information.

Requesting Additional Quota

You may only increase the quota for the number of daily project requests. If you think that your application needs additional daily quota, you can request more quota.

To view or change usage limits for your project, or to request an increase to your total limit, do the following:

  1. Go to the Google Developers Console.
  2. Select a project.
  3. In the sidebar on the left, select APIs & auth, then select an API.
  4. On the API's info page, select the Quota link near the API name.
Please provide a brief explanation of why you need this additional quota. For more details on quota management and how to fine-tune your application for quota usage, see the Monitoring, Filtering, and Capping Usage section.

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