This documentation is for Universal Analytics. See Masurement Procotol (Google Analytics 4) if you are using Google Analytics 4.

Google Analytics Measurement Protocol Changelog

This page documents any changes made to the Google Analytics Measurement Protocol. We recommend that you periodically check this list for any new announcements. You can also subscribe to changes via the feeds listed under the Subscribe section below.

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Includes all Collection, Configuration, and Reporting APIs.

Includes Web Tracking (ga.js and analytics.js), Android SDK, iOS SDK, and Measurement Protocol.

This release adds a new hit parameter. Review the Parameter Reference for the complete list of parameters.

Data Source

  • The ds Data Source parameter allows you to set the data source of a hit.

This release adds a new hit parameter. Review the Parameter Reference for the complete list of parameters.

Geographical Override

  • Updated the list of supported organic sources.

    • Removed: Netscape, About, Mamma, Voila, Live, Wirtulana Polska, Yam, Ozu.
    • Added/Updated: Baidu, DOCOMO, Onet, Centrum, Sogou, Tut.By, Globo, Ukr.net, So.com, au one.

This release contains the replacement of the appview hit type and the addition and renaming of parameters. Review the Parameter Reference for the complete list of parameters.

appview Replacement

  • The appview hit type has been replaced with screenview. Update your app tracking code as soon as possible to use screenview instead of appview.

New Parameters

Parameter Rename

  • Content Description has been renamed to Screen Name. The query parameter name, cd, will remain the same.