This document covers how to customize which search engines are used as Organic Search Sources for your Google Analytics reports. Google Analytics tracks traffic to your website from two basic referring sources:
Default Search Engine List
By default, Google Analytics identifies the following list of websites as search engine referrals in your reports. Referrals from search engines not in the list are listed under the Referring Sites report. The following table lists the search engines by fully-qualified domain, along with each engine's query parameter.
Analytics identifies a specific search engine when search referral traffic comes from a fully qualified domain that has the following elements:
- Any part of that domain name matches the search engine name
- The referral string from the search engine uses the correct query parameter
search.example.comwhich also uses the query parameter
q, then your Search Engine reports will display traffic from the engine Search even though that traffic is part of your own site search. To work around this, follow the instructions below on Removing a Search Engine Referrer to configure search traffic behavior correctly for your setup.
Adding a Site as a Search Engine Referrer
to add additional search engines to the list. When you do this, you will also
specify the query term variable for that search engine, which is commonly a
single character or word (such as q or query) used in the
query parameter to demarcate the search string. Search engines are added to
the list in the order that they are called in your script, or you can set the
optional third parameter to
true to add the engine to the beginning of the
list. You can clear our the entire search engine list by using the
such as if you want to start your search engine list from scratch.
Removing a Search Engine Referrer
The Referring Sites report lists all websites that refer to your own site,
whether from a search engine result or from a link on another website. In some
cases, there might be sites that you administer that you want to exclude from
the list of referring sites, such as a link from an affiliated or linked site.
Traffic from sites that are excluded from the referrer list are counted as
direct traffic instead. Use the
to remove a website from the referrer list. You can clear the excluded referrers
list with the
Defining a Search Terms as Direct Traffic
When visitors reach your site by entering a search phrase into a search engine,
those terms used are listed as keywords in the Keywords report. In
some cases you might want to remove certain keywords or phrases from the Keywords
report and have them treated instead as direct traffic. For example, a user
can type your domain name
example.com as a search phrase, and
that phrase is listed as a keyword in the report. You can use the
to treat a keyword as direct traffic. To revert to the default behavior, use
which will clear out your keyword ignore list and treat all search engine terms
as keywords once more.