Spring 2025 changes to Display & Video 360 API and Structured Data Files

Wednesday, February 19, 2025

In the coming months, we will make changes to the Display & Video 360 API and Structured Data Files to improve API function and better align with the Display & Video 360 product.

These changes may impact your existing integrations. We have announced these changes on our Announced Deprecations page. We recommend you review these individual changes that will take effect on the following dates:

• On February 28, 2025, frequency caps over 30 days will be deprecated for campaign, insertion order, and line item resources.
• On March 6, 2025:
  • Optimized targeting will no longer be available for fixed bidding line items.
  • The default page size of audience list requests will be updated.
  • Requests generating structured data files will throw an error if using mismatched partner and advertiser IDs.
• On April 1, 2025, line items will be required to assign floodlight activities that align with those used in any assigned custom bidding algorithm.
• On May 1, 2025, bid multipliers will be deprecated.

If you believe any of these changes will impact your integrations, follow the recommended actions in the change description.

If you run into any issues or have questions about these changes, please contact us using our new Display & Video 360 API Technical support contact form.

- Trevor Mulchay, Display & Video 360 API Team

Labels: deprecation, display-video-360-api, structured-data-files