Integrate AdFalcon with mediation
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This guide is intended for publishers who are interested in using Google
Mobile Ads mediation with AdFalcon. It walks
through the setup of a mediation adapter to work with your current Android app
and the configuration of additional settings.
Prerequisites
Helpful primers
The following Help Center articles provide background information on mediation:
Add AdFalcon to your project
Include network adapter and SDK
Download the AdFalcon SDK and adapter from the
previous links.
In Android Studio, include the adapter and SDK files in your project's libs
folder. Make sure that your app-level Gradle file includes the following:
Kotlin
dependencies {
implementation(fileTree(mapOf("dir" to "libs", "include" to listOf("*.aar", "*.jar"))))
// ...
}
Groovy
dependencies {
implementation fileTree(dir: 'libs', include: ['*.aar', '*.jar'])
// ...
}
Modify your AndroidManifest.xml file as instructed in the
AdFalcon documentation.
Your app doesn't need to call AdFalcon
directly—Next Gen Mobile Ads SDK calls the
AdFalcon adapter to fetch ads on your behalf. If necessary, you can
specify any additional request parameters.
The rest of this page details how to provide more information to
AdFalcon.
Initialize your ad object with an Activity instance
In the constructor for a new ad object (for example,
AdView),
you must pass in an object of type
Context.
This Context is passed on to other ad networks when using mediation. Some
ad networks require a more restrictive Context that is of type
Activity
and may not be able to serve ads without an Activity instance. Therefore,
we recommend passing in an Activity instance when initializing ad objects
to ensure a consistent experience with your mediated ad networks.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-09-04 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-04 UTC."],[[["\u003cp\u003eThis guide helps publishers integrate AdFalcon into their Android apps using Google Mobile Ads mediation.\u003c/p\u003e\n"],["\u003cp\u003eYou need an Android app with the Google Mobile Ads SDK and an AdMob account with configured mediation line items to begin.\u003c/p\u003e\n"],["\u003cp\u003eSetup involves adding the AdFalcon SDK and adapter to your project, configuring the AndroidManifest.xml file as instructed by AdFalcon, and initializing your ad object with an Activity instance.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Mobile Ads SDK handles communication with the AdFalcon adapter, but publishers can specify additional request parameters if needed.\u003c/p\u003e\n"]]],[],null,["This guide is intended for publishers who are interested in using Google\nMobile Ads mediation with **AdFalcon**. It walks\nthrough the setup of a mediation adapter to work with your current Android app\nand the configuration of additional settings.\n\n| AdFalcon Resources |\n|-----------------------------------------------------|\n| [Documentation](http://adfalcon.com) |\n| [SDK](http://www.adfalcon.com/en/download-sdk.html) |\n| [Adapter](http://www.adfalcon.com/en/adapters.html) |\n| [Customer support](mailto:support@adfalcon.com) |\n\nPrerequisites\n\n- An Android app with Next Gen Mobile Ads SDK integrated. (If you don't\n have one, see [Get Started](/admob/android/quick-start).)\n\n- An AdMob account and [an ad unit configured with mediation line\n items](//support.google.com/admob/answer/3124703).\n\nHelpful primers\n\nThe following Help Center articles provide background information on mediation:\n\n- [About AdMob Mediation](//support.google.com/admob/answer/3063564)\n- [Set up AdMob Mediation](//support.google.com/admob/answer/3124703)\n- [Optimize AdMob Network](//support.google.com/admob/answer/3534471)\n\nAdd AdFalcon to your project\n\nInclude network adapter and SDK\n\nDownload the AdFalcon SDK and adapter from the\n[previous links](#resources).\n\nIn Android Studio, include the adapter and SDK files in your project's `libs`\nfolder. Make sure that your app-level Gradle file includes the following: \n\nKotlin \n\n dependencies {\n implementation(fileTree(mapOf(\"dir\" to \"libs\", \"include\" to listOf(\"\\*.aar\", \"\\*.jar\"))))\n // ...\n }\n\nGroovy \n\n dependencies {\n implementation fileTree(dir: 'libs', include: \\['\\*.aar', '\\*.jar'\\])\n // ...\n }\n\nConfigure the AndroidManifest.xml file\n\nModify your `AndroidManifest.xml` file as instructed in the\nAdFalcon documentation.\n\nYour app doesn't need to call AdFalcon\ndirectly---Next Gen Mobile Ads SDK calls the\nAdFalcon adapter to fetch ads on your behalf. If necessary, you can\nspecify any additional request parameters.\nThe rest of this page details how to provide more information to\nAdFalcon.\n\nInitialize your ad object with an Activity instance\n\nIn the constructor for a new ad object (for example,\n\n[`AdView`](/admob/android/early-access/nextgen/reference/com/google/android/libraries/ads/mobile/sdk/AdView)),\n\nyou must pass in an object of type\n[`Context`](//developer.android.com/reference/android/content/Context).\nThis `Context` is passed on to other ad networks when using mediation. Some\nad networks require a more restrictive `Context` that is of type\n[`Activity`](//developer.android.com/reference/android/app/Activity)\nand may not be able to serve ads without an `Activity` instance. Therefore,\nwe recommend passing in an `Activity` instance when initializing ad objects\nto ensure a consistent experience with your mediated ad networks."]]