Privacy strategies
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For key considerations when preparing your app for Google Play and Android
privacy changes, see
Privacy strategies for Android.
Publisher first-party ID
The
Google Mobile Ads SDK (beta)
introduced
Publisher first-party ID,
to help you deliver more relevant and personalized ads by using data collected
from your apps.
Publisher first-party ID is enabled by default, but you can disable it using the
following method.
Kotlin
// Disables Publisher first-party ID.
MobileAds.putPublisherFirstPartyIdEnabled(false)
Java
// Disables Publisher first-party ID.
MobileAds.putPublisherFirstPartyIdEnabled(false);
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Last updated 2025-10-02 UTC.
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