Image properties

This section details the content markup properties of image for movies and TV shows. This markup allows providers to describe the type of image, such as if it's a title, background, or iconic image, and its suggested use.

Specification table

The image property can be supplied for Movie, TVSeries, TVSeason, or TVEpisode entity types. The following table describes the available properties for the image property. Notice that the property additionalProperty includes a custom property name called contentAttributes, which holds an array of values that describe the type of image and its intended use.

Property Expected Type Description
@context Text Required - Always set to "http://schema.org".
@type Text Required - Always set to ImageObject.
contentUrl URL Required - The URL of the image.
additionalProperty PropertyValue Required - Defines the property contentAttributes, which describes the image type and its intended use. For more details, read contentAttributes.
character Person

Required if applicable - A fictional character associated with the image. This is required if contentAttribute includes castInCharacter.

inLanguage Text Required if applicable - The language of text used in the image. Use one of the language codes from the IETF BCP 47 standard. If the image includes a contentAttribute of hasTitle, this property is required.
regionsAllowed Place Recommended - The regions where the image is allowed. If not specified, then it's assumed that the image is allowed everywhere. Specify the countries in ISO 3166 format.
audience Audience Recommended - The intended or preferred audience for this image.
audience.geographicArea AdministrativeArea Recommended - The intended or preferred regions for this image. In contrast, use regionsAllowed to specify hard restrictions. If audience.geographicArea isn't specified, then it's assumed to be intended for use everywhere. Specify the countries in ISO 3166 format.
copyrightHolder Organization or Person Recommended - The party that holds the copyright to the image.
keywords Text Recommended - Keywords or tags used to describe this image. Multiple entries in a keywords list must be comma delimited.
name Text Recommended - Name of the image.

contentAttributes

The contentAttributes property of image describes the image's type and defines its suggested uses. The categories in the following list include the contentAttributes values that providers must include with each ImageObject.

Type

  • iconic: An illustrative image that exemplifies the show. Often an artistic rendering.
  • sceneStill: An image excerpt from the show.
  • castInCharacter: A photo of a cast member as they appear in character. If you use this value, also include the character property to identify the specific character in the image. If there are multiple characters, such as in a cast ensemble, include multiple character properties as an array.
  • logo: The image contains only a logo. This can be either a graphical logo or a title logo. Include the corresponding overlay to specify which.

To be valid, use one and only one of these types.

  • poster: A poster image for the show. In computer UIs, these can be used in carousels. These might or might not contain the title of the show.
  • background: An image suitable for use as a background with text or UI overlays. These images don't contain text.

To be valid, include at most one of these recommended uses.

Size suitability

  • smallFormat: An image that's suitable for smaller screens like mobile phones. Any text or logos in the image are legible on a small screen.
  • largeFormat: An image that's suitable for larger screens or printed posters.

An image can use both of these values.

Background suitability

  • forDarkBackground: An image, typically a transparent logo, that's suitable for use on a dark background.
  • forLightBackground: An image, typically a transparent logo, that's suitable for use on a light background.

To be valid, use at most one background suitability value.

Overlays

  • hasTitle: The title of the show, or the name of the character or actor included with the image. Be sure to include the inLanguage property for the image.
  • noTitle: The image doesn't include the title.
  • hasLogo: The image includes the logo of a movie or show, the content owner, or the distributor.
  • noLogo: The image doesn't include a logo.
  • hasCopyright: The image includes a visible copyright notice.
  • noCopyright: The image doesn't include a visible copyright notice. Google generally can't use such images without modification.
  • hasMatte: The image has a matte. This could be horizontal (letterbox), vertical (pillarbox), or both (windowbox). Sometimes images are matted to fit into an aspect ratio. Google generally can't use such images without modification.
  • noMatte: The image doesn't have a matte.
  • transparentBackground: The background of the image is transparent. This is typically used for images that are just a title or logo and nothing else.

To be valid, only one title, one logo, one copyright, and one matte attribute are allowed.

Position of predominant figure

  • centered: The predominant figure is positioned at the center of the image.
  • rightCentered: The predominant figure is positioned towards the right side of the image, which leaves the left side relatively empty for text and UI overlays.
  • leftCentered: The predominant figure is positioned towards the left side of the image, which leaves the right side relatively empty for text and UI overlays.

To be valid, include at most one of these positions.

Example images with their intended use

A TV UI that shows a background image with text and UI overlay.
A TV UI that shows carousels with poster images on a background image.
A mobile UI with a poster image and a background iconic image.
A mobile UI with a poster image and a background sceneStill image.

Example images and their contentAttributes

contentAttributes: ["iconic", "poster", "centered", "hasTitle", "hasLogo", "noCopyright", "noMatte", "smallFormat", "largeFormat"]
contentAttributes: ["iconic", "background", "centered", "smallFormat", "largeFormat", "noTitle", "noLogo", "noCopyright", "noMatte"]
contentAttributes: ["sceneStill", "background", "centered", "smallFormat", "largeFormat", "noTitle", "noLogo", "noCopyright", "noMatte"]
contentAttributes: ["iconic", "background", "rightCentered", "smallFormat", "largeFormat", "noTitle", "noLogo", "noCopyright", "noMatte"]
contentAttributes: ["iconic", "poster", "smallFormat", "largeFormat", "hasTitle", "hasLogo", "noCopyright", "noMatte", "centered"]
contentAttributes: ["iconic", "poster", "largeFormat", "hasTitle", "hasLogo", "noCopyright", "noMatte", "centered"]
contentAttributes: ["castInCharacter", "hasTitle", "hasLogo", "noCopyright", "noMatte", "centered", "largeFormat"] character: {name: "Captain Pulsar"}
contentAttributes: ["logo", "hasTitle", "hasLogo", "noCopyright", "noMatte", "centered", "smallFormat", "largeFormat"]
contentAttributes: ["logo", "hasTitle", "hasLogo" "noCopyright", "noMatte", "centered", "transparentBackground", "forLightBackground", "forDarkBackground", "smallFormat", "largeFormat"]
contentAttributes: ["sceneStill", "background", "centered", "smallFormat", "largeFormat", "noTitle", "noLogo", "hasCopyright", "noMatte"]
contentAttributes: ["iconic", "poster", "centered", "noTitle", "noLogo", "hasCopyright", "hasMatte", "smallFormat", "largeFormat"]
contentAttributes: ["sceneStill", "background", "centered", "smallFormat", "largeFormat", "noTitle", "noLogo", "hasCopyright", "hasMatte"]

Desired image types for Google products

Different Google products and surfaces require different image types and aspect ratios. To ensure that content displays correctly on all Google products, we request that providers supply all of the image types from the following table.

Aspect ratio and contentAttributes Minimum resolution (pixels) Movie TV Series TV Season TV Episode
16:9, iconic poster 3840x2160
2:3, iconic poster 1000x1500
4:3, iconic poster 800x600
1:1, iconic poster 600x600

3:4, iconic poster

600x800

16:9, iconic background [preferred] or sceneStill

3840x2160

2:3, iconic background [preferred] or sceneStill

1000x1500

3:4, iconic background [preferred] or sceneStill

600x800
1:1, Show logo (hasLogo) 600x600

9:5, hasTitle logo (with transparentBackground and both forLightBackground and forDarkBackground)

1800x1000

The following guidelines apply when you submit images:

  1. The images must be in JPEG, PNG, or WebP formats.
  2. Include the highest-resolution images you have.
  3. File sizes must not exceed 20 MB.
  4. centered images are preferred. rightCentered and leftCentered background images can also be used by some products, so you can include them if you have them.
  5. We prefer images that work for both smallFormat and largeFormat.
  6. You can include image sizes in addition to the ones listed in the preceding table.
  7. Verify that each image's aspect ratio is one of the common values listed in the preceding table. Otherwise, a warning is given.

Example images with schema

The following examples show how to format the schema for images associated with movies or TV shows.

Movie background image with two characters

{
  "@context": [ "http://schema.org", { "@language": "en" } ],
  "@type": "Movie",
  "@id": "http://www.example.com/mountain_view",
  "url": "http://www.example.com/my_favorite_movie",

  ...,

  "image": {
    "@context": "http://schema.org",
    "@type": "ImageObject",
    "name": "Mountain View: A Movie poster",
    "Keywords": "Mauren, Lord Wingflap the Destroyer",
    "contentUrl": "http://example.com/images/mountain-view.jpg",
    "character": [
      { "@type": "Person", "name": "Mauren" },
      { "@type": "Person", "name": "Lord Wingflap the Destoyer" },
    ],
    "copyrightHolder": {
      "@type": "Organization",
      "name": " ExampleOrganization Studios, Inc."
    },
    "inLanguage": "en-US",
    "audience": {
        "@type": "Audience",
        "geographicArea": [{"@type": "Country", "name": "US"},
                           {"@type": "Country", "name": "GB"},
                           {"@type": "Country", "name": "CA"},
                           {"@type": "Country", "name": "AU"}]
    },
    "additionalProperty": [
      {
        "@type": "PropertyValue",
        "name": "contentAttributes",
        "value": [ "iconic", "background", "rightCentered", "noTitle", "noLogo",
                   "noCopyright", "noMatte", "smallFormat", "largeFormat"]
      }
    ]
  }
}

TVSeries background image restricted to two regions

{
  "@context": [ "http://schema.org", { "@language": "en" } ],
  "@type": "TVSeries",
  "@id": "http://www.example.com/mountain_view",
  "url": "http://www.example.com/mountain_view",

  ...,


  "image": {
    "@context": "http://schema.org",
    "@type": "ImageObject",
    "name": "Mountain View: A TV Show",
    "contentUrl": "http://example.com/images/mountain-view.jpg",
    "copyrightHolder": {
      "@type": "Organization",
      "name": "ExampleOrganization Studios, Inc."
    },
    "inLanguage": "en-US",
    "regionsAllowed": [{ "@type": "Country", "name": "US" },
                       { "@type": "Country", "name": "GB" }],
    "additionalProperty": [
      {
        "@type": "PropertyValue",
        "name": "contentAttributes",
        "value": ["iconic", "background", "rightCentered", "smallFormat",
                  "largeFormat", "noTitle", "noLogo", "noCopyright", "noMatte"]
      }
    ]
  }
}

Movie poster image intended for two regions

{
  "@context": [ "http://schema.org", { "@language": "en" } ],
  "@type": "Movie",
  "@id": "http://www.example.com/pulsar_quest",
  "url": "http://www.example.com/pulsar_quest",

  ...,


  "image": {
    "@context": "http://schema.org",
    "@type": "ImageObject",
    "name": "Pulsar Quest: A New Frontier",
    "contentUrl": "http://example.com/images/pulsar-quest.jpg",
    "copyrightHolder": {
      "@type": "Organization",
      "name": "ExampleOrganization Studios, Inc."
    },
    "inLanguage": "en-US",
    "audience": [{ "@type": "Country", "name": "US" },
                 { "@type": "Country", "name": "GB" }],
    "character": [
      {
        "@type": "Person",
        "name": "Captain Pulsar"
      }
    ],
    "additionalProperty": [
      {
        "@type": "PropertyValue",
        "name": "contentAttributes",
        "value": ["iconic", "poster", "smallFormat", "largeFormat", "hasTitle",
                  "hasLogo", "noCopyright", "noMatte", "centered"]
      }
    ]
  }
}

Large format movie poster with both Korean and English

{
  "@context": [ "http://schema.org", { "@language": "en" } ],
  "@type": "Movie",
  "@id": "http://www.example.com/pulsar_quest",
  "url": "http://www.example.com/pulsar_quest",

  ...,


  "image": {
    "@context": "http://schema.org",
    "@type": "ImageObject",
    "name": "Pulsar Quest: A New Frontier poster",
    "contentUrl": "http://example.com/images/pulsar-quest.jpg",
    "copyrightHolder": {
      "@type": "Organization",
      "name": "ExampleOrganization Studios, Inc."
    },
    "inLanguage": ["kr", "en"],
    "audience": { "@type": "Country", "name": "KR" },
    "character": [
      { "@type": "Person", "name": "Captain Pulsar" },
      { "@type": "Person", "name": "Space Cadet Shaniah" },
      { "@type": "Person", "name": "Rove the Rover" },
    ],
    "additionalProperty": [
      {
        "@type": "PropertyValue",
        "name": "contentAttributes",
        "value": ["iconic", "poster", "largeFormat", "hasTitle", "hasLogo",
                  "noCopyright", "noMatte", "centered"]
      }
    ]
  }
}