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This document outlines the protocol buffer schema for ingesting merchant, action, and service data related to food ordering.
It defines message structures for entities, actions (like food ordering), services (delivery, takeout), fees, service areas, and operating hours.
Entities represent businesses with details like name, location, and contact information, linked to actions and services they offer.
Services specify offerings like delivery or takeout, including details about fees, service areas, and operational hours with ASAP and advance ordering options.
Data is organized into feeds (EntityFeed, ActionFeed, FoodServiceFeed) for efficient ingestion and processing.
Download reference proto files:
  // Feeds declaration
syntax = "proto3";

import "google/protobuf/duration.proto";
import "google/protobuf/timestamp.proto";
import "google/type/timeofday.proto";
import "google/type/dayofweek.proto";
import "google/type/money.proto";
import "google/type/latlng.proto";

package madden.ingestion;

// Merchant feed starts

message EntityFeed {
  repeated Entity data = 1;
}

//
// Information about an Entity that is on the partner's platform. For example,
// an Entity could be a retail store, a hospital, an online business etc.
message Entity {
  // An opaque string generated by the partner that identifies an Entity.
  // Must be unique across all entities.
  // Strongly recommended to only include URL-safe characters. (required)
  string entity_id = 1;

  // If present, the name, telephone, url and location are used to support
  // matching partner inventory with entities already present on Google. This
  // information will not be displayed.

  // The name of the Entity. (required)
  string name = 2;

  // The contact telephone number of the Entity including its country and area
  // codes, e.g. +14567891234. Highly recommended. (optional)
  string telephone = 3;

  // The url of the Entity's public website. Highly recommended. (optional)
  string url = 4;

  // The location of the Entity (required)
  madden.ingestion.GeoCoordinates location = 5;

  // This field is used by the aggregator to define which Brand should be
  // applied to which entity. (optional)
  string aggregator_brand_id = 6;
}

// The Geo data of a location, including latitude, longitude, and address.
// At least one of [lat/lng or address] should be provided (or both).
message GeoCoordinates {
  // [-90, +90] degrees (inclusive). (optional)
  double latitude = 1;

  // [-180, +180] degrees (inclusive). (optional)
  double longitude = 2;

  // Address for a location, could either be structured or unstructured.
  oneof addresses {
    // Postal address of the location, preferred.
    PostalAddress address = 3;

    // An unstructured address could also be provided as a fallback.
    // E.g. "1600 amphitheatre parkway mountain view, ca 94043"
    string unstructured_address = 4;
  }
}

// The postal address for a merchant.
message PostalAddress {
  // The country, using ISO 3166-1 alpha-2 country code, e.g. "US" (required)
  string country = 1;

  // The locality/city, e.g. "Mountain View". (required)
  string locality = 2;

  // The region/state/province, e.g. "CA". This field is only required in
  // countries where region is commonly a part of the address. (optional)
  string region = 3;

  // The postal code, e.g. "94043". (required)
  string postal_code = 4;

  // The street address, e.g. "1600 Amphitheatre Pkwy". (required)
  string street_address = 5;
}


// Merchant feed ends

// Actions feed starts

message ActionFeed {
  repeated ActionDetail data = 1;
}

message ActionDetail {
  string entity_id = 2;
  string link_id = 3;

  // Deep link for action detail
  string url = 4;
  repeated Action actions = 1;
}

// Information about an Action which could be performed.
message Action {
  // Deprecated fields not to be reused.
  reserved 1;

  oneof action_info {
    FoodOrderingInfo food_ordering_info = 3;
  }
}
message FoodOrderingInfo {
  // Service type for food ordering action.
  enum ServiceType {
    UNKNOWN = 0;
    DELIVERY = 1;
    TAKEOUT = 2;
  }

  ServiceType service_type = 1
      ;
}


// Actions feed ends

// Service feed starts

// Food Ordering Team's EPA Service Feeds Spec.
message FoodServiceFeed {
  // Service feed entity data.
  repeated ServiceData data = 1;
}

// Service feed entity data.
message ServiceData {
  oneof type {
    FoodOrderingService service = 1;
    ServiceHours service_hours = 2;
    ServiceArea service_area = 3;
    Fee fee = 4;
  }
}

message FoodOrderingService {
  // Unique identifier of the provided service.
  // Required.
  string service_id = 1
      ;

  enum ServiceType {
    SERVICE_TYPE_UNKNOWN = 0;
    DELIVERY = 1;
    TAKEOUT = 2;
  }

  // The type of the service.
  // Required and cannot be SERVICE_TYPE_UNKNOWN.
  ServiceType service_type = 2
      ;

  // The parent entity’s ID.
  // Required.
  string parent_entity_id = 3
      ;

  // Indicates if the entity is disabled.
  // Optional.
  bool disabled = 4
      ;

  // The lead time given in the service entity will apply to all
  // the service hours unless an overridden property is set in the
  // service hours entity.
  // Required.
  ETA lead_time = 5
      ;

  // Parent action detail's link ID.
  // Required.
  string action_link_id = 6
      ;
}

// Lead time range [min, max). At least one of min or max needs to be provided.
// A fixed value can be provided by setting both min and max to the same value.
message ETA {
  // Indicates a range of ETA duration.
  google.protobuf.Duration min_lead_time_duration = 1
      ;
  google.protobuf.Duration max_lead_time_duration = 2
      ;
}
message Fee {
  // Unique identifier to the Fee entity.
  // Required.
  string fee_id = 1
      ;

  enum FeeType {
    FEE_TYPE_UNKNOWN = 0;
    DELIVERY = 1;
    SERVICE = 2;
  }

  // Indicates the nature of the service, e.g. delivery fee/service fee.
  // Required.
  FeeType fee_type = 2
      ;

  oneof amount {

    // A fixed amount of fees to be collected.
    google.type.Money fixed_amount = 3
        ;

    // A range of fees that could be collected. Will mirror
    // madden.ingestion.MoneyRange for the starting point.
    MoneyRange range_amount = 4;

    // Fees in terms of amount percentage. Will mirror
    // madden.ingestion.QuantitativeValue for the starter.
    PercentageBasedFee cart_percentage = 5;
  }

  // Service association needs to be provided.
  // Required.
  repeated string service_ids = 6
      ;

  // Service area can be provided to further restrict eligibility of the
  // fee.
  // Optional.
  repeated string area_ids = 7
      ;
}

// Wrapper for a range of monetary amount that could be bounded or unbounded.
// At least one of min_amount or max_amount is required.
message MoneyRange {
  // Minimum amount.
  google.type.Money min_amount = 1
      ;

  // Maximum amount.
  google.type.Money max_amount = 2
      ;
}

// Variable fee which changes based on the price of the order.
message PercentageBasedFee {
  // Optional, base fee not including the variable percentage based fee.
  google.type.Money base_value = 1
      ;

  // Optional, overall range of possible values of the PercentageBasedFee.
  MoneyRange range = 2;

  // Optional, percentage representing an additional variable fee based on
  // the cart subtotal. E.g. 15.0 represents a fee of 15% of the cart.
  double percentage_of_cart_value =
      3
      ;
}

message ServiceArea {
  // Unique identifier.
  // Required.
  string area_id = 1
      ;
  // Identifier to the parent service entity.
  // Required.
  repeated string service_ids = 2
      ;
  // One of the following needs to be provided to define the service area.
  // Required.
  oneof region {

    GeoCircle circle = 3;
    Locality locality = 4;
    Polygon polygon = 5;
  }

  // Sets to true if the assigned area is excluded from serving.
  // Optional.
  optional bool excluded_area = 6;
}
// Geographical circular area described by a point and radius.
message GeoCircle {
  // Geographical center of the area.
  // Required.
  google.type.LatLng center =
      1
      ;

  // Radius for the circular area, in meters. Must be greater than 0.
  // Required.
  double radius = 2
      ;
}
// Geolocation of interests.
message Locality {
  string country_code = 1
      ;

  // Postal code in the country's local format in string.
  string postal_code =
      2
      ;
}
// Represents a polygon shaped region.
message Polygon {
  reserved 1;

  // List of S2Loops which defines a polygon. A point is considered in the
  // polygon if it is contained in odd number of loops.
  repeated Loop loops = 2
      ;
}
// Represents a loop of geo coordinates. This should be a valid S2Loop.
message Loop {
  // Points making the boundary of loop.
  repeated google.type.LatLng point =
      1
      ;
}
// Service hours entity for ASAP/Advance orders.
message ServiceHours {
  // Unique identifier of the provided advance service hours.
  // Required.
  string hours_id =
      1
      ;

  // The unique identifier of the Service entity correlated to this ServiceHours
  // entity.
  // Required.
  repeated string service_ids = 2
      ;
  // The hours the orders can be fulfilled. For ASAP services, this is also
  // orderable time.
  // One of the fields (asap_hours/advance_hours) is required to be set.
  repeated AsapTimeWindow asap_hours = 3
      ;
  repeated AdvanceTimeWindow advance_hours = 4;

  // When advance ordering services, this is the time windows the orders can be
  // placed.
  // Required when advance_hour is given. Invalid when asap_hour is given.
  repeated TimeOfDayWindow orderable_time = 5
      ;

  // Indicates if the service hours are for special occasions
  // (e.g. Thanksgiving/...)
  // Optional
  bool special_hour = 6;
  // A timestamp window indicating the validity of the special hours.
  // Optional. Required if it's special hours.
  ValidityRange validity_range = 7
      ;
}
message AsapTimeWindow {
  // A time window the ASAP order can be placed and fulfilled.
  // Required.
  TimeOfDayWindow time_windows = 1
      ;

  // Indicates the lead time, specific to service_time, the service can
  // be fulfilled.
  // Optional.
  ETA lead_time = 2;
} 
// The fulfillment time window for advance orders.
message AdvanceTimeWindow {
  // A time window the advance order can be fulfilled.
  // Required.
  TimeOfDayWindow time_windows = 1
      ;
  // a window that an advance order can be placed.  For example, an advance
  // order must be placed at least 60 minutes ahead and not exceeding 2
  // days, the interval would be [PT60M, P2D).
  // Optional.
  DurationInterval advance_booking_interval = 2;
}
// The TimeWindow object is a composite entity that describes a list
// of windows the user's order can be either placed or fulfilled.
message TimeOfDayWindow {
  // The time window the order can be placed/fulfilled.
  // Required.
  TimeOfDayRange time_windows = 1
      ;
  // The list of days in a week the windows are applied.
  // Required. If not given, we assume 7 days a week.
  repeated google.type.DayOfWeek day_of_week = 2
      ;
}
// A closed-open timestamp range.
message ValidityRange {
  // The beginning time of the range (inclusive).
  // Optional.
  google.protobuf.Timestamp valid_from_time = 1
      ;
  // The ending time of the range (exclusive).
  // Optional.
  google.protobuf.Timestamp valid_through_time = 2
      ;
}
// A closed-open duration range.
message DurationInterval {
  // The minimum duration (inclusive).
  // Required.
  google.protobuf.Duration min_offset = 1
      ;
  // The maximum duration (exclusive).
  // Required.
  google.protobuf.Duration max_offset = 2
      ;
}
// A closed-open time range.
message TimeOfDayRange {
  // A Time indicating the beginning time of the day of the range (inclusive).
  // Required. If not given, we assume 00:00:00.
  google.type.TimeOfDay open_time = 1;
  // A Time indicating the ending time of the day of the range (exclusive).
  // Required. If not given, we assume 23:59:59.
  google.type.TimeOfDay close_time = 2;
}

// Service feed ends
Fulfillment Time and Fees
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