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The Actions Center empowers users to see, transact, schedule, or change
bookings and orders with Google. These guides are intended to help you
complete your integration with the Actions Center. Read the sections
below for a brief overview and a list of our criteria. All partners must
abide by the
policies outlined.
How it works
After you complete your Local Services Ads End-to-End integration, users can navigate to the Actions Center
booking flow via a merchant business listing on Search or Maps. After users book the appointment,
they will receive a Actions Center confirmation email. Note, you may send a
separate email to users. Please follow the
Marketing and email policy if you choose to do so.
Merchant and service eligibility
For details on eligibility requirements, supported services, and unsupported services,
see
Merchant and service eligibility.
Some criteria is industry-specific.
Not every merchant fits our criteria. For details on why some merchants
might be blocked from Actions Center, see
Access criteria.
Launch process
The diagram below outlines the process to launch your merchants on Reserve
with Google.
Figure 1: High level integration steps
The diagram below illustrates the major data flows between you and
Google.
Figure 2: Integration data flow diagram
The Partner Portal offers most of the information, tools, and resources partners
need for onboarding. After you use the Partner Portal to create your Google Cloud
project and enable Sandbox API calls for it, you can test your integration
in that sandbox environment.
Troubleshooting
Please check out the
Best Practices page for more information on the integration.
If you have issues or questions about this content, be sure to check out our
support resources.
Become an Actions Center partner
To integrate with the Actions Center, you will first need to become
an Actions Center partner. Please express interest in a potential
partnership by filling out the
interest form.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-20 UTC."],[[["\u003cp\u003eThe Actions Center lets users manage Google bookings and orders, and these guides help with integration.\u003c/p\u003e\n"],["\u003cp\u003eUsers can book through business listings, receive confirmation emails, and partners must adhere to platform policies.\u003c/p\u003e\n"],["\u003cp\u003eEligibility criteria, including supported and unsupported services, vary by industry.\u003c/p\u003e\n"],["\u003cp\u003eLocal Services Ads End-to-End integration takes 12-16 weeks and involves a sandbox testing environment.\u003c/p\u003e\n"],["\u003cp\u003ePartners can access resources, troubleshooting, and support through the Partner Portal and designated channels.\u003c/p\u003e\n"]]],["The Actions Center enables users to book, schedule, or change orders via Google. Partners must integrate to enable this. Users access the booking flow through business listings on Search or Maps and receive a confirmation email. Partners can also send emails, but must follow marketing policies. Integration requires meeting eligibility criteria, outlined in linked documentation. The process takes 12-16 weeks, with resources available through the Partner Portal, including a sandbox environment for testing. Partners can start by submitting an interest form.\n"],null,["# Integration Overview\n\nThe Actions Center empowers users to see, transact, schedule, or change\nbookings and orders with Google. These guides are intended to help you\ncomplete your integration with the Actions Center. Read the sections\nbelow for a brief overview and a list of our criteria. All partners must\nabide by the\n[policies](/actions-center/verticals/local-services/e2e/policies/platform-policies#merchant_and_service_eligibility) outlined.\n\nHow it works\n------------\n\nAfter you complete your Local Services Ads End-to-End integration, users can navigate to the Actions Center\nbooking flow via a merchant business listing on Search or Maps. After users book the appointment,\nthey will receive a Actions Center confirmation email. Note, you may send a\nseparate email to users. Please follow the\n[Marketing and email policy](/actions-center/verticals/local-services/e2epolicies/platform-policies#marketing-and-email-policy) if you choose to do so.\n\nMerchant and service eligibility\n--------------------------------\n\nFor details on eligibility requirements, supported services, and unsupported services,\nsee\n[Merchant and service eligibility](/actions-center/verticals/local-services/e2e/policies/platform-policies#merchant_and_service_eligibility).\nSome criteria is industry-specific.\n\nNot every merchant fits our criteria. For details on why some merchants\nmight be blocked from Actions Center, see\n[Access criteria](/actions-center/verticals/local-services/e2e/policies/platform-policies#access).\n\nLaunch process\n--------------\n\nThe diagram below outlines the process to launch your merchants on Reserve\nwith Google.\nFigure 1: High level integration steps\n\nThe diagram below illustrates the major data flows between you and\nGoogle.\nFigure 2: Integration data flow diagram **Note:** The Local Services Ads End-to-End integration typically takes 12-16 weeks with a minimum of two dedicated technical resources. Actions Center partners have access to our [Partner Portal](/actions-center/verticals/local-services/e2e/partner-portal/overview/overview).\n\nThe Partner Portal offers most of the information, tools, and resources partners\nneed for onboarding. After you use the Partner Portal to create your Google Cloud\nproject and enable Sandbox API calls for it, you can test your integration\nin that sandbox environment.\n\nTroubleshooting\n---------------\n\nPlease check out the\n[Best Practices](/actions-center/verticals/local-services/e2e/reference/tutorials/best-practices) page for more information on the integration.\n\nIf you have issues or questions about this content, be sure to check out our\n[support resources](/actions-center/verticals/local-services/e2e/support#how-to-get-help).\n\nBecome an Actions Center partner\n--------------------------------\n\nTo integrate with the Actions Center, you will first need to become\nan Actions Center partner. Please express interest in a potential\npartnership by filling out the\n[interest form](https://services.google.com/fb/forms/reservationsappointmentsonlinebooking-interestform/)."]]
