Get analytics about app usage

You can get app listing, user, and installation metrics from Google Analytics and the Google Workspace Marketplace SDK.

Get app listing analytics from Google Analytics

To monitor how users interact with your app listing with Google Analytics, you must opt-in to Google Analytics 4. Then you can give other users access and review app listing analytics.

Opt in to Google Analytics 4

  1. In the Google Cloud console, go to Menu > APIs & Services > Google Workspace Marketplace SDK.

    Go to the Google Workspace Marketplace SDK page

  2. Click the Analytics tab.

  3. To view additional metrics, click Opt in to Google Analytics.

After you opt in, the opt-in button is replaced with Google Analytics tools.

Give users access to Google Analytics data

  1. In your app's Google Cloud project, opt in to get marketer access to the Google-owned Analytics 4 property. For instructions, see Access and data-restriction management. Requires editor access to your app's Google Cloud project.

  2. In the Google Cloud console, go to Menu > APIs & Services > Google Workspace Marketplace SDK.

    Go to the Google Workspace Marketplace SDK page

  3. Click the Analytics tab.

  4. In the Google Analytics section, enter the users you want to have marketer access to your app listing data.

Find app metrics in Google Analytics

Google Analytics includes the following information:

  • How many visitors have viewed your app listing for a specific time period. A visit is only counted if the visitor clicks on your app listing to view the details.
  • The geographic distribution of visitors.
  • How visitors reach your app listing, for example, from a Google Search.
  • The average time spent viewing your app listing.
  • Install events that are created when users start and finish installing your app. These events let you determine how often an install process was aborted and how many installs were completed over time.

To find install information in Google Analytics, search using the following event information:

Install events
When an install of the application is started. category=workspace_MARKETPLACE
action=START_INSTALL
When an install of the application is completed. category=workspace_MARKETPLACE
action=FINISH_INSTALL

Get app listing analytics in the Google Workspace Marketplace SDK

To get app listing analytics directly from the Google Cloud console:

  1. In the Google Cloud console, go to Menu > APIs & Services > Google Workspace Marketplace SDK.

    Go to the Google Workspace Marketplace SDK page

  2. Click the Analytics tab.

The following information is available:

Data type Description
Domain installs The number of domains that have installed your app. For example, if the administrator of altostrat.com installs your app for 500 users and the administrator of examplepetstore.com installs your app for 30 users, the domain installs count is two domains.
Seat installs The number of users that have your app installed and enabled. For example, if the administrator for altostrat.com installs your app for 500 users and the administrator for examplepetstore.com installs your app for 30 users, the seat installs count is 530 seats.
Individual end user installs The number of users that have directly installed your app. The individual end user install count doesn't include installs made by domain administrators. For example, if the administrator for altostrat.com installs your app for 500 users and 25 individual users from examplepetstore.com install your app, the individual end user install count is 25.
Daily app impressions The number of visits per day to your app listing in Google Workspace Marketplace. The count resets at midnight GMT-7 (America/Los Angeles).