Google Workspace Marketplace branding guidelines

  • Avoid using Google trademarks in your extension or company name, unless indicating compatibility with phrases like "for" or "compatible with" followed by the trademark and ™ symbol.

  • Do not use Google logos or altered versions as your application logo.

  • Utilize unaltered screenshots of Google services for illustrative purposes, ensuring compliance with Google Permissions.

  • When using Google trademarks, provide clear attribution by mentioning the trademark and stating "is a trademark of Google LLC".

  • Promote your Google Workspace Marketplace app using HTML badges by following the provided guidelines.

Last updated: June 15, 2022

This page sets forth the guidelines for use of Google trademarks you should consider when naming and describing your extension. Your use of any Google trademarks is always subject to the Google Permissions.

Using Google Workspace Marketplace badge

To promote your Google Workspace Marketplace app, you can add an HTML badge to your digital marketing assets. See Create a badge to promote your app.

Choosing an application or developer name and description

Don't use any Google trademarks or any confusingly similar marks as the name of your extension or company.

Do: state in the description if the app is developed to work with a Google product, and include a trademark.
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An exception is if your product is compatible with a Google product, you may make reference to that Google product by using the phrases "for", "for use with", or "compatible with" before the trademark, including in the title of the application as shown below. In such cases, be sure to include the ™ symbol with the Google trademark. Example: "for Gmail™".

Do: state in the description if the app is developed to work with a Google product, and include a trademark.

Using Google logos

Don't use Google brand elements or modified versions of Google brand elements as the logo for your application.

Do: state in the description if the app is developed to work with a Google product, and include a trademark.
Natively rendered card
Natively rendered card
Natively rendered card

Using screenshots

For illustrative or informative purposes, you may use standard, unaltered screenshots of Google services. For further details, check out the Google Permissions page.

Giving proper attribution

Do give proper attribution to Google for any use of their trademarks in your application name or in your description. Example:

  • Productivity tool for Google Chat™
  • Google Chat™ is a trademark of Google LLC