Logo requirements

Logos that appear as part of the Transport Features must meet the requirements outlined in this page. The images are reviewed and must be approved by our teams before they appear to users of Google products.

Note: All uploaded images must be square logos for the best representation of your brand in any given situation and they don't need to include your company's name.

Requirements

The following requirements are mandatory, the logo must be:

• SVG: The file must be an SVG format.
• Square: The logos need to have an aspect ratio of exactly 1:1:
• Small: The file cannot be larger than 5MB.
• Simple: There is no need to have the full business name.

Recommendations

The square logos must be viewable at a small scale, such as on mobile devices. We recommend using images designed for social media or as favicons.

Examples

Feedback	Logo example	Comments
		The image has an excessive amount of whitespace around the primary part of the graphic (the "G"). This is also known as too much "padding".
		The image makes good use of the space provided with the "G" taking up most of the provided area.
		Logo is on a transparent background.
		Logo with a white background.
		The image is blurry and will appear illegible when viewed from different screens.
		The image contains information that isn't relevant to the branding (the website and the company name). The small text at the top and bottom of the "G" graphic will be illegible when the logo is resized to fit small screens.
		The logo has too much whitespace around the primary part of the graphic (the word "Google"). Square logos should match the branding you already use for social media and favicons. They don't need to contain the full business name.