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The following Third-party ad serving (3PAS) and Third-party ad tracking (3PAT) supported vendors may be used by YouTube clients to
serve 3rd-party ads. Please also note that, while this list is being
constantly updated, we do not guarantee that product offerings,
platforms or vendor types are fully up-to-date. You should always
reference our
specification pages to ensure the ads you want to run are in-line
with the latest requirements and you should contact the vendor directly
to find out about their latest products.
Product Name - Company Name
This is the product name of the certified company. If the company name differs from the product name, it is listed below in italics.
Vendor Type
This is a business model classification for the vendor's type. This classification is meant to inform third/fourth-party call decisions and is in no way an indication of a business' strategy or competency beyond this context.
YouTube only certifies the following platforms: Desktop, Mobile Web, and Mobile App. We will investigate discrepancies for certified platforms only. For uncertified platforms, Google will have no liability for a discrepancy between Google's impression and click counts and those of the third-party.
YouTube does not offer credits if reporting discrepancies occur with research vendors. Credits and/or make-goods are never offered for research studies other than Standard Ad Serving Vendors providing a 3rd-party impression-tracking pixel.
All vendors must complete a certification process. At its sole discretion, Google reserves the right to change this vendor list at any time.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-05 UTC."],[[["\u003cp\u003eYouTube supports third-party ad serving (3PAS) through an API framework, with integrated providers like Innovid, Sizmek, Extreme Reach, Adform, and Flashtalking.\u003c/p\u003e\n"],["\u003cp\u003eThird-party ad tracking (3PAT) for YouTube reservation and auction campaigns is available through providers integrated with Ads Data Hub, such as Nielsen, Comscore, Kantar, Dynata, DoubleVerify, IAS, and MOAT.\u003c/p\u003e\n"],["\u003cp\u003eYouTube clients can utilize supported vendors listed on the page for third-party ad serving, but it's recommended to refer to the specification pages for the latest requirements.\u003c/p\u003e\n"],["\u003cp\u003eYouTube certifies platforms including Desktop, Mobile Web, and Mobile App, and investigates discrepancies solely for these certified platforms.\u003c/p\u003e\n"],["\u003cp\u003eDiscrepancies in reporting with research vendors will not be credited by YouTube.\u003c/p\u003e\n"]]],["YouTube enables third-party ad serving (3PAS) and tracking (3PAT) through an API-based framework. For 3PAS, vendors like Innovid and Adform must integrate with Ads Data Hub. 3PAT is available for both auction and reservation campaigns, with vendors such as Nielsen and Comscore also requiring Ads Data Hub integration. A list of certified vendors for various services is provided, categorized by \"Vendor Type\" such as \"Vast Provider\" or \"Research- Analytics\". All vendors need to undergo certification.\n"],null,["# YouTube Certified External Vendors\n\n| **Third-party ad serving (3PAS) on YouTube reservation:**\n|\n|\n| As of May 15, 2019, support for YouTube 3PAS (VAST) is available through a new API-based\n| framework that ingests and serves advertisers' creatives via Google's systems. Innovid,\n| Sizmek, Extreme Reach, Adform, and Flashtalking are currently integrated with the\n| framework.\n|\n| To leverage this solution, third party providers need to be\n| [integrated with Ads Data Hub](https://developers.google.com/ads-data-hub/vendors/adh-vendors), which handles performance measurement.\n|\n| **Third-party ad tracking (3PAT) on YouTube (auction and reservation):**\n|\n|\n| As of January 2021 YouTube reservation and auction campaign measurement is available through third party providers currently [integrated with Ads Data Hub](https://developers.google.com/ads-data-hub/vendors/adh-vendors) including but not limited to Nielsen, Comscore, Kantar, Dynata, DoubleVerify, IAS and MOAT.\n|\n| **YouTube Turkish Advertising Program (auction):**\n|\n|\n| If you are a demand-side platform (DSP) targeting users in Turkiye, you may qualify for the YouTube Turkish Advertising Program.\n| This program allows qualifying DSPs to buy YouTube advertising campaigns for serving video ads to users in Turkiye.\n|\n| [Learn more](https://forms.gle/JdJ4FiZtwmfNNycp8)\n|\nThe following Third-party ad serving (3PAS) and Third-party ad tracking (3PAT) supported vendors may be used by YouTube clients to\nserve 3rd-party ads. Please also note that, while this list is being\nconstantly updated, we do not guarantee that product offerings,\nplatforms or vendor types are fully up-to-date. You should always\nreference our [specification pages](https://support.google.com/adwordspolicy/answer/94230) to ensure the ads you want to run are in-line\nwith the latest requirements and you should contact the vendor directly\nto find out about their latest products.\n\nProduct Name - Company Name\n: This is the product name of the certified company. If the company name differs from the product name, it is listed below in italics.\n\nVendor Type\n: This is a business model classification for the vendor's type. This classification is meant to inform third/fourth-party call decisions and is in no way an indication of a business' strategy or competency beyond this context. \n\nFilter by name or vendor type\n\n| Product Name - *Company Name* | Vendor Type |\n|----------------------------------------------------------------------------------------------------|-------------------------------------|\n| [Adform](http://www.adform.com/) *ADFORM A/S* | Vast Provider |\n| [Adometry by Google](http://www.adometry.com/) *Google, Inc.* | Research - Analytics |\n| [C3 Metrics](https://www.c3metrics.com/) *C3 Metrics, Inc.* | Vast Provider |\n| [Channel Intelligence](http://www.google.com/ads/channelintelligence/) *Google, Inc.* | Research - Analytics |\n| [DoubleClick Campaign Manager](http://www.google.com/doubleclick/advertisers/) *Google, Inc.* | Ad Server Advertiser, Vast Provider |\n| [DoubleClick for Publishers Premium](http://www.google.com/doubleclick/publishers/) *Google, Inc.* | Ad Server Advertiser, Vast Provider |\n| [Exactag](https://exactag.com/) *Exactag GmbH* | Vast Provider |\n| [Extreme Reach Digital (ER Digital)](http://extremereach.com) *Extreme Reach, Inc.* | Vast Provider |\n| [Extreme Reach, Inc.](http://www.extremereach.com) *Extreme Reach, Inc.* | Vast Provider |\n| [Flashtalking](http://www.flashtalking.com) *Flashtalking, Inc.* | Vast Provider |\n| [Innovid Inc.](http://www.innovid.com/) *Innovid Inc.* | Vast Provider |\n| [Insight Express (AdIndex)](http://www.kantar.com) *Kantar* | Research - Brand Lift |\n| [Insight Express (Mobile Ignite)](http://insightexpress.com/solutions/ignite-network) *Kantar* | Research - Brand Lift |\n| [Nielsen (Brand Effect Extended View \\[BEEV\\])](http://www.nielsen.com/) *Nielsen* | Research - Brand Lift |\n| [Nielsen (Sales Effect)](http://www.nielsen.com) *Nielsen* | Research - Analytics |\n| [Nielsen (Watch Effect/Net Effect)](http://www.nielsen.com) *Nielsen* | Research - Analytics |\n| [Nielsen Digital Ad Ratings](http://www.nielsen.com/) *Nielsen* | Research - Analytics |\n| [Dynata (YouTube)](https://www.dynata.com/) *Dynata, LLC* | Research - Brand Lift |\n| [Teracent Corporation](http://www.teracent.com/) *Google, Inc.* | Ad Server Advertiser |\n| [Weborama](https://weborama.com/) *Weborama* | Vast Provider |\n\nYouTube only certifies the following platforms: Desktop, Mobile Web, and Mobile App. We will investigate discrepancies for certified platforms only. For uncertified platforms, Google will have no liability for a discrepancy between Google's impression and click counts and those of the third-party.\n\nYouTube does not offer credits if reporting discrepancies occur with research vendors. Credits and/or make-goods are never offered for research studies other than Standard Ad Serving Vendors providing a 3rd-party impression-tracking pixel.\n\nAll vendors must complete a certification process. At its sole discretion, Google reserves the right to change this vendor list at any time."]]