Audience

The course designers believe that you are probably comfortable with mathematics. Therefore, this unit begins with an equation:

good documentation = knowledge and skills your audience needs to do a task − your audience's current knowledge and skills

In other words, make sure your document provides the information your audience needs that your audience doesn't already have. Therefore, this unit explains how to do the following:

  • Define your audience.
  • Determine what your audience needs to learn.
  • Fit documentation to your audience.

As the following video suggests, targeting the wrong audience can be messy:

Define your audience

Serious documentation efforts spend considerable time and energy on defining their audience. These efforts might involve surveys, user experience studies, focus groups, and documentation testing. You probably don't have that much time, so this unit takes a simpler approach.

Begin by identifying your audience's role(s). Sample roles include:

  • software engineers
  • technical, non-engineer roles (such as technical program managers)
  • scientists
  • professionals in scientific fields (for example, physicians)
  • undergraduate engineering students
  • graduate engineering students
  • non-technical positions

We happily appreciate that many people in non-technical roles have great technical and mathematical skills. However, roles remain an essential first-order approximation in defining your audience. People within the same role generally share certain base skills and knowledge. For example:

  • Most software engineers know popular sorting algorithms, big O notation, and at least one programming language. Therefore, you can depend on software engineers knowing what O(n) means, but you can't depend on non-technical roles knowing O(n).
  • A research report targeted at physicians should look very different from a newspaper article about the same research aimed at a lay audience.
  • A professor's explanation of a new machine learning approach to graduate students should differ from the explanation to first-year undergraduate students.

Writing would be so much easier if everyone in the same role shared exactly the same knowledge. Unfortunately, knowledge within the same role quickly diverges. Amal is an expert in Python, Sharon's expertise is C++, and Micah's is in Java. Kara loves Linux, but David only knows iOS.

Roles, by themselves, are insufficient for defining an audience. That is, you must also consider your audience's proximity to the knowledge. The software engineers in Project Frombus know something about related Project Dingus but nothing about unrelated Project Carambola. The average heart specialist knows more about ear problems than the average software engineer but far less than an audiologist.

Time also affects proximity. Almost all software engineers, for example, studied calculus. However, most software engineers don't use calculus in their jobs, so their knowledge of calculus gradually fades. Conversely, experienced engineers typically know vastly more about their current project than new engineers on the same project.

Sample audience analysis

The following is a sample audience analysis for fictitious Project Zylmon:

The target audience for Project Zylmon falls into the following roles:

  • software engineers
  • technical product managers

The target audience has the following proximity to the knowledge:

  • My target audience already knows the Zyljeune APIs, which are somewhat similar to the Zylmon APIs.
  • My target audience knows C++, but has not typically built C++ programs in the new Winged Victory development environment.
  • My target audience took linear algebra in university, but many members of the team need a refresher on matrix multiplication.

Determine what your audience needs to learn

Write down a list of everything your target audience needs to learn to accomplish goals. In some cases, the list should hold tasks that the target audience needs to perform. For example:

After reading the documentation, the audience will know how to do the following tasks:

  • Use the Zylmon API to list hotels by price.
  • Use the Zylmon API to list hotels by location.
  • Use the Zylmon API to list hotels by user ratings.

Note that your audience must sometimes master tasks in a certain order. For example, your audience might need to learn how to build and execute programs in a new development environment before learning how to write particular kinds of programs.

If you are writing a design spec, then your list should focus on information your target audience should learn rather than on mastering specific tasks: For example:

After reading the design spec, the audience will learn the following:

  • Three reasons why Zylmon outperforms Zyljeune.
  • Five reasons why Zylmon consumed 5.25 engineering years to develop.

Fit documentation to your audience

Writing to meet your audience's needs requires unselfish empathy. You must create explanations that satisfy your audience's curiosity rather than your own. How do you step out of yourself in order to fit documentation to the audience? Unfortunately, we can offer no easy answers. We can, however, offer a few parameters to focus on.

Vocabulary and concepts

Match your vocabulary to your audience. See Words for help.

Be mindful of proximity. The people on your team probably understand your team's abbreviations, but do people on other teams understand those same abbreviations? As your target audience widens, assume that you must explain more.

Similarly, experienced people on your software team probably understand the implementation details and data structures of your team's project, but nearly everyone else (including new members of your team) does not. Unless you are writing specifically for other experienced members of your team, you typically must explain more than you expect.

Curse of knowledge

Experts often suffer from the curse of knowledge, which means that their expert understanding of a topic ruins their explanations to newcomers. As experts, it is easy to forget that novices don’t know what you already know. Novices might not understand explanations that make passing reference to subtle interactions and deep systems that the expert doesn’t stop to explain.

From the novice's point of view, the curse of knowledge is a "File not found" linker error due to a module not yet compiled.

Exercise

  1. Assume that the following paragraph is the start of a paper aimed at physicians who have never programmed before. Identify the aspects of the paragraph that suffer from the curse of knowledge:

    C is a mid-level language, higher than assembly language but lower than Python and Java. The C language provides programmers fine-grained control over all aspects of a program. For example, using the C Standard Library, it is easy to allocate and free blocks of memory. In C, manipulating pointers directly is mundane.

  2. Suppose the preceding paragraph was aimed at undergraduate computer science students new to C but comfortable with Python. Does the paragraph still suffer from the curse of knowledge?

Simple words

English has become the dominant language for technical communication worldwide. However, English is not the native language of a significant percentage of technical readers. Therefore, prefer simple words over complex words. Avoid using arcane, obsolete, or overly-complex English words; sesquipedalian and rare words repel most readers.

Cultural neutrality and idioms

Keep your writing culturally neutral. Do not require readers to understand the intricacies of NASCAR, cricket, or sumo in order to understand how a piece of software works. For example, the following sentence—packed with baseball metaphors as American as apple pie—might puzzle some Parisian readers:

If Frambus 5.0 was a solid single, Frambus 6.0 is a stand-up double.

Idioms are phrases whose overall meaning differs from the literal meaning of the individual words in that phrase. For example, the following phrases are idioms:

  • a piece of cake
  • Bob's your uncle

Cake? Bob? Most readers from the United States recognize the first idiom; most British readers recognize the second idiom. If you are writing strictly for a British audience, then Bob's your uncle can be fine. However, if you are writing for an international audience, then replace that idiom with this task is easy.

Idioms are so deeply ingrained in our speech that the special nonliteral meaning of idioms becomes invisible to us. That is, idioms are another form of the curse of knowledge.

Note that some people in your audience use translation software to read your documentation. Translation software tends to struggle more with cultural references and idioms than with plain, simple English.

Exercise

Identify the problems with the following sentences:

  1. As of Version 3.0, it was still kosher to call the Frambus method.
  2. Deciding which BlogResource constraints are combinable is a sticky wicket.
  3. Be that as it may, you still have to write unit tests.


Next unit: Documents