This document is for users who want to deploy the Google tag gateway for advertisers. We recommend Google tag gateway for advertisers for the most durable tag configuration.
Overview
Google tag gateway for advertisers lets you deploy a Google tag using your own first-party infrastructure, hosted on your website's domain. This infrastructure sits between your website and Google's services. The setup in this documentation will help you better measure your website. You can set it up using your existing content delivery network (CDN), load balancer, or web server.
In standard Google tag setups, your web page requests a Google tag from a Google domain. When the tag fires, it sends measurement requests directly to the Google product. With Google tag gateway for advertisers, your website loads the Google tag from your first-party domain. When the tag fires, some measurement requests will be sent to Google using your first-party domain.
This diagram represents the information flow in Google tag gateway for advertisers:
Before you begin
This guide assumes that your website is already configured with:
- A Google tag or Tag Manager container.
- A content delivery network (CDN) or load balancer that can forward requests to external endpoints.
To get started, pick your setup type.
Pick pick a setup type to see instructions.
Test the measurement setup
To test the measurement setup, configure your container to have at least one tag that fires.
- Go to Tag Assistant and preview your container.
- Navigate through your website to trigger events.
In the Summary > Output > Hits Sent tab, verify that the hits are routed to
/metrics.