Google tags give you the tools to work with advertising and measurement products such as Google Analytics, Ads conversion measurement, remarketing, and more. Our solutions include Google Tag Manager and the global site tag.
What is a "tag"?
Global site tag
Google Tag Manager
Tag Manager is a tag management system that includes the same features as global site tags, and lets you configure and instantly deploy tags on your website or mobile app from an easy to use web-based user interface. In addition, Tag Manager features support for third-party tags, organization features, version control, and enterprise collaboration and security features.
The following products are supported by gtag.js and Tag Manager:
|Tag Type||gtag.js||Tag Manager|
|Google Analytics 4||Yes||Yes|
|Google Analytics: Universal Analytics||Yes||Yes|
|Google Ads Conversions||Yes||Yes|
|Google Ads Remarketing||Yes||Yes|
|Google Surveys Website Satisfaction||No||Yes|
In addition to the Google measurement products listed here, Tag Manager supports a wide variety of third-party tags. There are additional tag and variable templates maintained by third parties in the Community Template Gallery, and you can create and share your own tags with custom templates.