Brand guidelines

The following guidelines detail how to reference the Google Pay brand within your websites.

Google Pay payment buttons

The Google Pay payment button must always call the Google Pay API. The Google Pay API surfaces the payment sheet where users can select their payment method.

Assets

The createButton() JavaScript method dynamically inserts CSS rules and an SVG file loaded from the Google CDN for an HTML <button> element. The "Buy with Google Pay" variation automatically displays a translated button in a supported language that matches the viewer's browser settings.

All Google Pay payment buttons displayed on your site must adhere to our brand guidelines, which include, but aren't limited to, the following requirements:

  • The size must be relative to other similar buttons or elements of the page. The button size can be adjusted with the buttonSizeMode option of the createButton API.
  • The button color must contrast with the background color of the area that surrounds it.
  • The button must maintain the minimum amount of clear space on all sides of it.

If this convenience method or the supported languages don't suit your needs, contact us.

Style

Google Pay payment buttons are available in two variations: black and white. Each variation comes with and without the "Buy with" text. Payment buttons with localized versions of the "Buy with" text are provided in Assets. The Google Pay brand is always untranslated. Don't create buttons with your own localized text.

Black White
Black Google Pay payment buttons White Google Pay payment buttons

Use black buttons on white or light backgrounds to provide contrast.

Use white buttons on dark or colorful backgrounds.

Clear space

Always maintain the minimum clear space of 8 dp on all sides of the payment button. Ensure the clear space is never broken with graphics or text.

Google Pay payment button clear space example for Android

Examples

Correct button spacing
If you place a Google Pay button next to another button, make sure the Google Pay button is of equal size. Always use a Google Pay button that contrasts with the background on which it appears.
Button size adjustment
When you adjust the size of the Google Pay button, always maintain height, width, and padding rules.  

Dos and Don'ts

Do Don't
  • Use only the Google Pay buttons provided by Google.
  • Use the Google Pay buttons to initiate the payment flow.
  • Use the same style of button throughout your site.
  • Ensure that the size of the Google Pay buttons remains equal to or larger than other buttons.
  • Ensure that you choose a button color that contrasts with your background.
  • Don't create your own Google Pay buttons or alter the font, color, button radius, or padding within the button in any way.
  • Don't use Google Pay payment buttons to initiate any action other than the payment flow.
  • Don't switch between color variations or versions with or without text.
  • Don't make the Google Pay button smaller than other buttons.
  • Don't use a button color that's similar to the background. For example, don't use the white button on a white background.

Google Pay mark

Use only the Google Pay mark that's provided in these guidelines when you show Google Pay as a payment option in your payment flows.

Assets

Click the following button to download the Google Pay mark in an SVG file format:

Download assets

Mark

Use the following Google Pay mark when you show Google Pay as a payment option:

Google Pay mark

Display "Google Pay" in text next to the mark if you do so for other brands. Don't change the color or weight of the mark's outline, or alter the mark in any way. Use only the mark provided by Google.

Clear space

Always maintain the minimum amount of clear space on all sides of the Google Pay mark. The minimum amount of clear space is equal to the height of the "G" in the Google Pay mark.

Size

Adjust the height to match the other brand identities displayed in your payment flow. Don't make the Google Pay mark smaller than other brand identities.

Use the Google Pay mark to represent Google Pay as a payment option and continue to use it throughout your buy flow.

Dos and Don'ts

Do Don't
  • Use only the Google Pay mark provided by Google.
  • Use the Google Pay mark to indicate Google Pay as a payment option in payment flows.
  • Don't create your own mark or alter it in any way.
  • Don't translate the word “Pay.”
  • Don't display the Google Pay mark in a different or smaller size than the other payment options.

Google Pay in text

You may use text to indicate Google Pay as a payment option, and to promote Google Pay in your marketing communication.

Capitalize the letters "G" and "P"

Always use an uppercase "G" and an uppercase "P" followed by lowercase letters. Don't capitalize the full name "GOOGLE PAY" unless it's to match the typographic style on your website. Never use an uppercase "GOOGLE PAY" in your marketing communication.

Don't abbreviate Google Pay

Always write out the words "Google" and "Pay."

Match the style on your website

Set "Google Pay" in the same font and typographic style as the rest of the text on your website. Don't mimic Google's typographic style.

Don't translate Google Pay

Always write "Google Pay" in English. Don't translate it into another language.

Use the trademark symbol the first time "Google Pay" appears in marketing communication

When you use "Google Pay" in your marketing communication, show the trademark symbol, ™, the first or most prominent time that it appears. Don't use the trademark symbol when you indicate Google Pay as a payment option on your website.

If brand identities aren't displayed for other payment options, represent "Google Pay" with text. Set “Google Pay” in the same font and typographic style as the rest of the text on your site.

Google Pay best practices

Maximize your conversions with checkout flows and payment sheets that let customers quickly and easily review their payment information and confirm their purchase.

The following are best practices:

Make Google Pay the primary payment option

Wherever possible, display the Google Pay button prominently. You can also make it the default option, or the only payment option.

Let your customers make purchases without an account

Account creation slows down the checkout process and can lead to abandoned carts. Use Google Pay to enable faster guest checkout. If you'd like your customers to create an account, allow them to do so after they complete their purchase.

Use Google Pay to initiate payment during cart checkout

The Google Pay button brings up the payment sheet. On the payment sheet, customers can only select and confirm a single payment method and shipping address. Be sure to get all the other information that you need before you give customers the option to select the Google Pay button. Other information can include the following:

  • An item's size, color, or quantity
  • The option to add a gift message or apply a promo code
  • The ability to choose different shipping speeds and destinations for individual items

If a customer doesn't provide the necessary information, offer real-time feedback to let them know what you need before they can bring up the payment sheet.

Add the Google Pay button to the product detail pages in addition to the cart checkout

You can speed up single-item checkout if you let customers make individual purchases right from your product detail pages. If a customer chooses this option, be sure to exclude any other items they have in their shopping cart because the payment sheet only lets them confirm their payment and shipping information.

Include Google Pay on confirmation pages and receipts

When you display payment information on confirmation pages and email receipts, make sure you indicate that the customer has paid with Google Pay, and ensure that Google Pay is displayed consistently with how other payment methods are displayed.

Never display full account numbers, expiration dates, or other payment method details to the user. Always use the descriptive text returned by the Google Pay API to identify the payment method.

The following are examples of acceptable descriptive text:

  • "Network •••• 1234 with Google Pay"
  • "Network •••• 1234 (Google Pay)"
  • "Google Pay (Network •••• 1234)"
  • "Paypal abc...d@gmail.com with Google Pay"
  • "Payment method: Google Pay"
  • "Paid with Google Pay"
payment confirmation
When you display payment information on confirmation pages and email receipts, make sure you indicate that the customer has paid with Google Pay.

Put it all together

A screenshot of a completed integration looks like the following image. The integration also includes the Item selection/Pre-purchase step, Transaction step, Google Pay selector step, and Post-purchase step.

Web buy flow experience
These screens represent a recommended Google Pay buy flow for a shopping cart experience.

Get approval

Once you've integrated the Google Pay API, you need to get approval for all the places where you display or reference Google Pay within your website in order to gain production access.

How to submit for approval

Complete our Integration checklist to submit your web integration for review. You should receive approval or feedback within one business day.