Notebook Examples

Meridian is an open source MMM geared towards helping marketers optimize their spend. To learn more about the project, check out the documentation.
End-to-end workflow of Meridian using JAX for accelerated performance.
Example of integrating Meridian with MLflow for experiment tracking.
Explore reach and frequency modeling capabilities with Meridian.
Generate simulated reach and frequency datasets for Meridian.
Deep dive into calculating ROI, marginal ROI, and response curves.
Full-funnel MMM for measuring marketing across the funnel