Providing structured menu data

Google partners may provide structured menu data to Google through their Reserve with Google integration for use in the Menu section of a restaurant's placesheet on Google Maps Mobile (Android and iOS).

Menu data are ingested through your existing Reserve with Google integration using a capability called generic feeds. Before you begin, take a few minutes to ensure that you have completed the account setup steps and read through Using the Generic feed dropbox for an overview of the generic feed upload process and an explanation on how to configure your account for generic feed uploads.

Creating and uploading menu feeds

When creating and uploading menu feeds, please keep the following in mind:

  • Follow the spec described in the menu feed.
  • In the fileset descriptor, set the name field to google.food_menu.
  • Menu feeds should be uploaded to the generic SFTP dropbox daily as full refreshes.
  • Menu feed ingestion status can be found in the Feeds section of the partner portal.

Working with menu item options

Menu item options can be specified using the MenuItemOption proto. Menu item options are displayed as a flat list under the menu item. See the example below.

Pricing menu items with options

Figure 1: Bread Sticks & Sauce has two menu item options: Sm and Lg

Only required menu item options are supported. A required menu item option is one that the customer must choose when ordering. For example, when ordering a pizza, size is a required option. Menu item options that are optional (i.e. "option to add Avocado") are not supported.

Since menu item options are displayed as a single flat list, partners with multiple sets of required options for a single menu item (for example, a latte with size options and milk options) must decide how best to display those options in Google. Google recommends the following heuristics:

  • If only one required option set affects the price, prefer to include that option set in feeds.
  • For all other cases, it is up to the partner to determine how best to represent the menu item options. Creating long lists of options for all possible combinations of options is not recommended.

When including menu item options under a menu item either:

  • The menu item must have at least one offer with a price (for cases when the menu item options do not affect the price)
  • The menu item must have a set of options each priced equally to the total price of the item with that option selected

The price should be provided only for the menu item or for its options, but not for both.