Matching guidelines

Overview

Reserve with Google enables Google users to make appointments and reservations at local businesses. Data feeds that are submitted by partners need to include the following:

  • Merchant names and addresses.
  • Services offered by each merchant, which includes their pricing information.
  • Availability data.

Google attempts to match your merchant data with Google Maps locations. After the merchant data is associated with a Maps feature, merchants with service and availability data are eligible to show on Reserve with Google. See Merchant eligibility criteria for more information.

Guidelines

Use the following suggestions to make sure you properly match your merchant with the correct location:

  • Ensure that the name, address, and business category match between your merchant and the suggested map location.

  • Minor differences in addresses and names do matter. Something as simple as a mismatched suite or apartment number might indicate that the matched location is incorrect.

  • Always click the Map link, provided at the end of each suggested feature, to verify that it's a correct match. You can also use Street View to help verify that certain locations are correct.

For more information on how to use Google Maps, see Google Maps Help Center.

How can I avoid incorrect matches?

An incorrect match might prevent the appearance of a Book Button or might surface a Book Button for the wrong merchant.

  • One physical address can have multiple businesses. Compared to businesses with distinct physical addresses, these types of merchants have a higher likelihood of being improperly matched.

    • For example, restaurants and spas within a hotel may be distinct businesses that share the same physical address as the parent hotel. Likewise, businesses within a shopping mall or larger building might all share the same physical address.
  • Use the category of the Maps feature to help determine whether the suggested match is correct. The following examples show how you can determine the place category of a business:

Example 1: An Italian restaurant, Lago, is located inside the Bellagio Hotel in Las Vegas, so it shares the same address as the Bellagio Hotel. The correct match for Lago is the "Italian Restaurant" category instead of "5-star hotel."
Example 2: The name of Hanoisquare Cimetière d'Ixelles partially matches with the Cimetière d'Ixelles. The addresses are similar but not exactly the same. We can look at the categories and tell that this is a mismatch, because one location is a Vietnamese restaurant and the other is a cemetery. This would be an incorrect match. A Google Maps search of the restaurant's address shows the correct match for the restaurant.

Within the matching dialogue, the category of a merchant is also explicitly shown in italics after the name of the merchant.

What if none of the places Google suggests are correct, but I find a correct feature on Google Maps?

  • Email reserve-partners-support@google.com with your Partner ID (also referred to as your Aggregator ID), the Merchant ID, as well as a URL to the Google Maps feature that you believe to be correct. Google creates the match on your behalf.

What if none of the places Google suggests are correct, and I can't find a correct feature on Google Maps?

What if I receive an error message?