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The key to reducing latency in your IMA-enabled web page is to do as much
IMA-related setup as early as possible. You can do all of the following on your
web page as early as you like before playing ads:
Create your AdDisplayContainer.
Create your AdsLoader.
Create your AdsRequest.
Request ads.
Obtain your AdsManager instance and register event handlers.
Doing all of the above initializes the IMA SDK and request and parses your
ads response all before the user even clicks play on your video. When you're
ready to play the ads, call AdDisplayContainer.initialize() (always
as the result of a user action), then call AdsManager.init and
AdsManager.start. For more information on making your entire page more responsive, see the tips on evaluating network
performance in the Chrome documentation.