Expanding Universal Commerce Protocol on Google to Lodging
The Universal Commerce Protocol (UCP) is an open standard designed for the future of commerce, and is expanding to enable agentic user journeys in travel. UCP for Lodging will empower you to turn AI interactions into instant bookings for room reservations. Adopt UCP to enable agentic actions on Google surfaces such as AI Mode in Google Search.
Conceptual mock only.
Why implement UCP for Lodging on Google?
Ready-made reach
Leverage UCP surface-agnostic designs and unlock access to users across AI surfaces, like AI Mode in Search,and convert high intent leads from AI conversations to hotel bookings.
Build user confidence at scale
Rely on a system designed for trust. UCP creates a transparent accountability trail between businesses, credential providers, and payment services, helping to ensure each transaction is secure, every time.
Maintain full control of your sales
You remain the Merchant of Record. Keep all of your customer data and relationships.
Partner with us
Join the waitlist to become part of an ecosystem of industry leaders adopting the protocol to drive the next generation of commerce. Detailed onboarding and specs coming soon.
Partner with us
Join the waitlist to become part of an ecosystem of industry leaders adopting the protocol to drive the next generation of commerce.
Join waitlistFrequently asked questions
What is the Universal Commerce Protocol (UCP) for Lodging?
UCP is an open standard for agentic commerce that now unifies digital Hotel Booking. It enables direct, instant reservations, reducing friction and abandonment.
What can I expect when I integrate with UCP?
- Expanded reach: Connect with high-intent travelers directly within Google's AI surfaces, including AI Mode in Search.
- Reduced booking friction: Enable direct bookings within the interaction flow to keep users engaged.
- Control: You remain the Merchant of Record, maintaining full control over your customer relationships and the post-booking experience.
- Compatibility across the ecosystem: Benefit from a protocol that is interoperable with major industry standards (AP2, A2A, and MCP) and built to handle the full end-to-end travel journey.
Will I lose control of my customer data?
No. You remain the Merchant of Record for all transactions. You retain full ownership of your customer relationships, data, and the post-booking experience. Our standard security and privacy practices apply to the interaction, but you own the transaction.