The tables below represent parameters that you can config, set, or pass with
a gtag() event, regardless of product. There is a table for control
parameters, and another for event
parameters.
For more information on these parameters, refer to the product-specific documentation:
- Google Ads Conversion Tracking
- Google Ads Remarketing
- Campaign Manager and Search Ads 360
- Google Analytics
Control parameters
| Parameter | Value Type | Example Value | Description |
|---|---|---|---|
groups |
string or array of strings | 'default,ga' | Used by the config command to assign a target to one or more groups. |
send_to |
string or array of strings | 'AW-CONVERSION_ID' | Sets the target account/property that is to receive the event data. |
event_callback |
function | function() { form.submit(); } |
JavaScript callback function called when processing of an
event command has completed. |
event_timeout |
integer | 2000 | Timeout used for event_callback in milliseconds. |
Event parameters
| Parameter | Value Type | Example Value | Description |
|---|---|---|---|
checkout_option |
string | 'Visa' | Used for ecommerce events |
checkout_step |
integer | 2 | Used for ecommerce events |
content_id |
string | 'article-8704' | Content Id (context specific) |
content_type |
string | 'article' | Type of content that was selected |
coupon |
string | 'spring_fun' | Coupon code for a purchasable item |
currency |
string | 'USD' | Purchase currency in 3-letter ISO_4217 format |
description |
string | ||
fatal |
boolean | FALSE | Used for exception tracking |
items |
array | An array of items (typically a list of products). Used for ecommerce events. | |
items[].brand |
string | 'Google' | Brand of the item |
items[].category |
string | 'Apparel/T-Shirts' | Item category |
items[].creative_name |
string | 'spring_banner_2' | Name of a creative used |
items[].creative_slot |
string | 'banner_slot_1' | Name of the creative slot |
items[].id |
string | 'P12345' | Unique ID/SKU for the item |
items[].location_id |
string | 'Mountain View' | Location of the item |
items[].name |
string | 'Android Warhol T-Shirt' | Item name |
items[].price |
currency | '29.2' | Purchase price of the item |
items[].quantity |
integer | 2 | Item quantity |
method |
string | 'Google' | Used with login, signup, and share methods |
name |
string | Context specific value | |
promotions |
array | An array of promotion items ( typically a list of products). | |
promotions[].creative_name |
string | 'summer_banner_2' | The name of a creative used |
promotions[].creative_slot |
string | 'banner_slot_1' | The name of the creative slot |
promotions[].id |
string | 'promotion8' | Promotion ID |
promotions[].name |
string | '20% discount' | Name of promotion |
screen_name |
string | Required screen_view event parameter
(along with app_name). |
|
search_term |
string | 'watches' | Search term that user entered |
shipping |
currency | '5.99' | Shipping cost for transaction |
tax |
currency | '2.43' | Tax amount for transaction |
transaction_id |
string | 'T12345' | Transaction ID |
value |
number | 22 | Value (i.e. revenue) associated with the event |