| Enums | |
|---|---|
WEIGHT_STRATEGY_EQUAL |
The creative weights should all be equal to 1. This is the default value for all ads with a rotation type of Random. |
WEIGHT_STRATEGY_CUSTOM |
The creative weights can be any user provided positive integer. |
WEIGHT_STRATEGY_HIGHEST_CTR |
The weights will be automatically calculated giving preference to the creative that has the highest CTR. The CTR for campaigns that are optimized for clicks = clicks/impressions. The CTR for campaigns that are optimized for view-through or click through is sum(activities + floodlight weight)/impressions. |
WEIGHT_STRATEGY_OPTIMIZED |
The creative weights will be automatically calculated using a formula that could not possibly be explained in these comments. The value will be within some predetermined range (probably 0 - 1,000,000). |
CreativeRotationWeightStrategy
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Last updated 2025-09-02 UTC.