DoubleClick for Advertisers APIs

What APIs connect to DoubleClick for Advertisers?

DoubleClick for Advertisers (DFA) is used to create and organize campaigns consisting of hundreds or thousands of graphic ads, to serve these ads to specific websites, and to generate a variety of reports tracking cost, impressions, and clickthroughs.

To connect to DFA, use these two APIs:

  • DFA API
    Use this SOAP API to automate recurring or repetitive tasks, such as bulk uploads or modifications, in your account.
  • DFA Reporting API
    Use this language-neutral REST API to create reports and to get and modify reports generated by the Report Builder web service.

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