DoubleClick for Advertisers (DFA) is used to create and organize campaigns consisting of hundreds or thousands of graphic ads, to serve these ads to specific websites, and to generate a variety of reports tracking cost, impressions, and clickthroughs.
To connect to DFA, use these two APIs:
- DFA API
Use this SOAP API to automate recurring or repetitive tasks, such as bulk uploads or modifications, in your account.
- DFA Reporting API
Use this language-neutral REST API to create reports and to get and modify reports generated by the Report Builder web service.