Overview

This guide explains how to use the Display & Video 360 API to create a new Customer Match audience, update its membership, and configure a line item to target it.

Prerequisites

Before you start this guide:

  1. Verify that your Display & Video 360 partner meets the requirements for using Customer Match.
  2. Generate credentials and configure your client.
  3. Verify that your Display & Video 360 user has either an Admin or Standard user role. One of these roles is required for the partner or advertiser that will own the created Customer Match audience.