上传规则

基于规则的算法由 AlgorithmRules JSON 对象定义。通过 JSON 文件将规则上传到 Display & Video 360。

如果使用基于脚本的算法，请前往上传脚本页面。

构建规则对象

基于规则的自定义出价算法采用规则来评估回答信号的价值。

AlgorithmRules 对象包含一个或多个规则集。每个规则集都会评估不同类型的响应信号，例如展示。每个规则集都包含一个规则列表。每条规则都会根据设定的条件评估信号，并返回一个值。系统会根据一组中的所有规则来评估信号。然后，系统会合并每条规则返回的值。这会生成信号的评估值。

提示： 如需详细了解可用的规则条件和逻辑，请参阅参考文档。

将 AlgorithmRules 对象以 JSON 文件格式保存到本地。

生成规则引用对象

参考对象用于将上传的文件与规则资源相关联。使用 uploadRules 请求在算法下生成参考对象。

以下是生成规则引用对象的方法：

Java

// Provide the ID of the advertiser that owns the algorithm.
long advertiserId = advertiser-id;

// Provide the ID of the algorithm.
long customBiddingAlgorithmId = algorithm-id;

// Generate an AlgorithmRules reference object under the algorithm.
CustomBiddingAlgorithmRulesRef response =
    service
        .customBiddingAlgorithms()
        .uploadRules(customBiddingAlgorithmId)
        .setAdvertiserId(advertiserId)
        .execute();

// Display the generated resource path.
System.out.printf(
    "The generated AlgorithmRules reference object provided the following resource path: %s.",
    response.getResourceName());

Python

# Provide the ID of the advertiser that owns the algorithm.
advertiser_id = advertiser-id

# Provide the ID of the algorithm.
algorithm_id = algorithm-id

# Generate an AlgorithmRules reference object under the algorithm.
custom_bidding_algorithm_rules_ref = (
    service.customBiddingAlgorithms()
    .uploadRules(
        customBiddingAlgorithmId=algorithm_id,
        advertiserId=advertiser_id
    )
    .execute()
)

# Print the resource path provided in the generated rules reference object.
print(
    "The generated rules reference object provided the following resource"
    f' path: {custom_bidding_algorithm_rules_ref["resourceName"]}.'
)

PHP

// Provide the ID of the advertiser that owns the algorithm.
$advertiserId = advertiser-id;

// Provide the ID of the algorithm.
$algorithmId = algorithm-id;

$uploadRulesOptParams = array(
    'advertiserId' => $advertiserId
);

try {
  // Generate an AlgorithmRules reference object under the algorithm.
    $rulesRefResponse =
        $this->service->customBiddingAlgorithms->uploadRules(
            $customBiddingAlgorithmId,
            $uploadRulesOptParams
        );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print the retrieved resource path.
printf(
    '<p>The generated AlgorithmRules reference object provided the '
        . 'following resource path: %s</p>',
    $rulesRefResponse->getResourceName()
);

上传 AlgorithmRules 文件

使用媒体 upload 请求将规则文件上传到参考对象中的资源路径。使用包含查询参数 uploadType=media 的简单上传。

警告： 规则文件的大小上限为 7MB。

以下是上传规则文件的方法：

Java

// Provide the local path to the AlgorithmRules file to upload.
String rulesPath = rules-path;

// Provide the resource path to upload the AlgorithmRules file to.
String resourcePath = resource-path;

// Create media object.
GoogleBytestreamMedia media = new GoogleBytestreamMedia();
media.setResourceName(resourcePath);

// Create input stream for the Algorithm file.
InputStreamContent rulesFileStream =
    new InputStreamContent(null, new FileInputStream(rulesPath));

// Create media.upload request.
Media.Upload uploadRequest = service.media().upload(resourcePath, media, rulesFileStream);

// Retrieve uploader from the request and set it to us a simple upload
// request.
MediaHttpUploader uploader = uploadRequest.getMediaHttpUploader();
uploader.setDirectUploadEnabled(true);

// Execute the upload using an Upload URL with the destination resource
// name.
uploader.upload(
    new GenericUrl("https://displayvideo.googleapis.com/upload/media/" + resourcePath));

Python

# Import HTTP objects used for file upload.
from apiclient.http import HttpRequest
from apiclient.http import MediaFileUpload

# Provide the local path to the AlgorithmRules file to upload.
rules_path = rules-path

# Provide the resource path to upload the AlgorithmRules file to.
resource_path = resource-path

# Create a media upload object.
media = MediaFileUpload(rules_path)

# Create upload request.
upload_request = service.media().upload(
    resourceName=resource_path, media_body=media
)

# Override response handler to expect null response.
upload_request.postproc = HttpRequest.null_postproc

# Upload AlgorithmRules to given resource path.
upload_request.execute()

PHP

// Provide the local path to the AlgorithmRules file to upload.
$rulesPath = rules-path;

// Provide the resource path to upload the AlgorithmRules file to.
$resourcePath = resource-path;

// Create the media body.
$mediaBody = new Google_Service_DisplayVideo_GoogleBytestreamMedia();
$mediaBody->setResourceName($resourceName);

// Build params array for the upload request.
$mediaUploadOptParams = array(
    'data' => file_get_contents($rulesPath),
    'uploadType' => 'media',
    'resourceName' => $resourceName
);

try {
    // Call the API, uploading the rules file to Display & Video 360.
    $this->service->media->upload(
        $resourceName,
        $mediaBody,
        $mediaUploadOptParams
    );
} catch (\Exception $e) {
    $this->renderError($e);
}

创建规则对象

使用 create 请求在您的算法下创建 rules 对象。

注意： 算法成功基于可用数据进行训练后，将使用最新的有效规则对象。训练可能需要 1-3 天。除非您确定要覆盖现有规则，否则请勿创建规则对象。

以下是创建规则对象的方法：

Java

// Provide the ID of the advertiser that owns the parent algorithm.
long advertiserId = advertiser-id;

// Provide the ID of the parent algorithm.
long algorithmId = algorithm-id;

// Provide the resource path the AlgorithmRules file was uploaded to.
String resourcePath = resource-path;

// Create the custom bidding algorithm rules structure.
CustomBiddingAlgorithmRules customBiddingAlgorithmRules =
    new CustomBiddingAlgorithmRules()
        .setRules(new CustomBiddingAlgorithmRulesRef().setResourceName(resourcePath));

// Create the custom bidding algorithm rules.
CustomBiddingAlgorithmRules response =
    service
        .customBiddingAlgorithms()
        .rules()
        .create(algorithmId, customBiddingAlgorithmRules)
        .setAdvertiserId(advertiserId)
        .execute();

// Print ID of new custom bidding algorithm rules.
System.out.printf("Rules were created with ID %s.", response.getCustomBiddingAlgorithmRulesId());

Python

# Provide the ID of the advertiser that owns the parent algorithm.
advertiser_id = advertiser-id

# Provide the ID of the parent algorithm.
algorithm_id = algorithm-id

# Provide the resource path the AlgorithmRules file was uploaded to.
resource_path = resource-path

# Build algorithm rules object.
rules_obj = {"rules": {"resourceName": resource_path}}

# Build and execute request.
rules_response = (
    service.customBiddingAlgorithms()
    .rules()
    .create(
        customBiddingAlgorithmId=algorithm_id,
        advertiserId=advertiser_id,
        body=rules_obj,
    )
    .execute()
)

# Print ID of new custom bidding algorithm rules.
print(
    f'Rules were created with ID {rules_response["customBiddingAlgorithmRulesId"]}.'
)

PHP

// Provide the ID of the advertiser that owns the parent algorithm.
$advertiserId = advertiser-id;

// Provide the ID of the parent algorithm.
$algorithmId = algorithm-id;

// Provide the resource path the AlgorithmRules file was uploaded to.
$resourcePath = resource-path;

// Build algorithm rules object.
$customBiddingRules = new Google_Service_DisplayVideo_CustomBiddingAlgorithmRules();
$rulesRef = new Google_Service_DisplayVideo_CustomBiddingAlgorithmRulesRef();
$rulesRef->setResourceName($resourcePath);
$customBiddingRules->setRules($rulesRef);

$createRulesOptParams = array(
    'advertiserId' => $advertiserId
);

// Call the API, creating the custom bidding algorithm rules using the
// rules file and under the custom bidding algorithm given.
try {
    $result = $this->service->customBiddingAlgorithms_rules->create(
        $customBiddingAlgorithmId,
        $algorithmId,
        $createRulesOptParams
    );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print ID of new custom bidding algorithm rules.
printf('<p>Rules was created with ID %s.</p>', $result['customBiddingAlgorithmRulesId']);