Concept guides
Review conceptual guides detailing the API implementation of Display & Video 360 features.
Need to know
Look at the following pages for important general information on using Display & Video 360 API for any use case.
User Permissions
Understand the permissions required to execute call certain API methods.
Service Accounts
Configure a service account to make API calls programmatically without manual user authorization.
Timeouts and Retries
Understand how to handle API timeout erros and manage default timeouts in client libraries.
Errors and Warnings
Review common errors and warnings returned by the API and Structured Data Files.
Important topics
Campaign resources
Review pages on the core resources used for managing ad campaigns.
YouTube campaigns
Understand what you can and cannot do when working with YouTube campaigns.
Targeting
Target your ads to make sure they're seen by the intended users.
Specialized targeting
Check out how you should manage geography and audience targeting efficiently using the API.
Structured Data Files
Know how Structured Data Files (SDFs) work and how to use them in conjunction with the API.
Optimization
Optimize your API usage to get the most out of your integration
Targetable entities
These are entities that you can manage and use in campaign targeting through the API.
Audiences
Lists of users provided by Google, yourself, or third parties.
Location lists
Locations that you can target or exclude as a group.
Channels
Sites or apps where you want to serve or not serve your ads.
Negative keywords
Keywords that you don't want to associate with your ads.
Need help?
Having issues with the Display & Video 360 API? Follow our support guide to find out how to get help.