Page Summary
-
Google has released the initial version of its Real-time Curation specification.
September 10, 2026
What's new in Real-time Curation v1.4
- Added
SegmentRequest.user.buyeruidfield. - Hosted match data uploaded with the Cookie Matching Service. By default, this is specified in web-safe base64 encoding without padding. You can optionally configure this field to be populated without encoding by contacting your account manager.
- Added
SegmentRequest.user.idfield. - The Google User ID.
- Added
SegmentRequest.device.ifafield. - Unencrypted device advertising ID (not hashed). In Google's Real-time Curation protocol, this is typically a 36-character UUID, where Android IDs are in lowercase and IDFAs are in uppercase. For Samsung devices, these are 32-character alphanumeric values.
April 1, 2026
What's new in Real-time Curation v1.3
- Added
SegmentRequest.site.mobilefield. - Indicates if the site has been programmed to optimize layout when viewed on mobile devices, where 0 = no, 1 = yes.
- Added
SegmentRequest.device.devicetypefield. - The general type of device.
- Added
SegmentRequest.device.osfield. - Device operating system (e.g., "iOS").
- Added
SegmentRequest.device.makefield. - Device make (e.g., "Apple").
- Added
SegmentRequest.device.geo.cityfield. - City using United Nations Code for Trade & Transport Locations.
- Added
SegmentRequest.imp.banner.hfield. - Height in device independent pixels (DIPS).
- Added
SegmentRequest.imp.banner.wfield. - Width in device independent pixels (DIPS).
- Added
SegmentRequest.imp.banner.posfield. - Ad position on screen.
- Added
SegmentRequest.imp.video.hfield. - Height of the video player in device independent pixels (DIPS).
- Added
SegmentRequest.imp.video.wfield. - Width of the video player in device independent pixels (DIPS).
- Added
SegmentRequest.imp.video.posfield. - Ad position on screen.
March 4, 2026
What's new in Real-time Curation v1.2
- Added
SegmentRequest.imp.idfield. - This field indicates a unique ID for an impression within the context of the segment request.
January 22, 2026
What's new in Real-time Curation v1.1
- Added
SegmentRequest.imp.ext.gpidfield. - Added support for
Global Placement ID
through the new
SegmentRequest.imp.ext.gpidfield. Thegpidfield provides a distinct, persistent ID specified by the publisher, which is consistent across supply paths for each ad unit on a page.
September 30, 2025
What's new in Real-time Curation v1.0
- Initial release of Google's Real-time Curation specification.