Release notes

  • Google has released the initial version of its Real-time Curation specification.

September 10, 2026

What's new in Real-time Curation v1.4

Added SegmentRequest.user.buyeruid field.
Hosted match data uploaded with the Cookie Matching Service. By default, this is specified in web-safe base64 encoding without padding. You can optionally configure this field to be populated without encoding by contacting your account manager.
Added SegmentRequest.user.id field.
The Google User ID.
Added SegmentRequest.device.ifa field.
Unencrypted device advertising ID (not hashed). In Google's Real-time Curation protocol, this is typically a 36-character UUID, where Android IDs are in lowercase and IDFAs are in uppercase. For Samsung devices, these are 32-character alphanumeric values.

April 1, 2026

What's new in Real-time Curation v1.3

Added SegmentRequest.site.mobile field.
Indicates if the site has been programmed to optimize layout when viewed on mobile devices, where 0 = no, 1 = yes.
Added SegmentRequest.device.devicetype field.
The general type of device.
Added SegmentRequest.device.os field.
Device operating system (e.g., "iOS").
Added SegmentRequest.device.make field.
Device make (e.g., "Apple").
Added SegmentRequest.device.geo.city field.
City using United Nations Code for Trade & Transport Locations.
Added SegmentRequest.imp.banner.h field.
Height in device independent pixels (DIPS).
Added SegmentRequest.imp.banner.w field.
Width in device independent pixels (DIPS).
Added SegmentRequest.imp.banner.pos field.
Ad position on screen.
Added SegmentRequest.imp.video.h field.
Height of the video player in device independent pixels (DIPS).
Added SegmentRequest.imp.video.w field.
Width of the video player in device independent pixels (DIPS).
Added SegmentRequest.imp.video.pos field.
Ad position on screen.

March 4, 2026

What's new in Real-time Curation v1.2

Added SegmentRequest.imp.id field.
This field indicates a unique ID for an impression within the context of the segment request.

January 22, 2026

What's new in Real-time Curation v1.1

Added SegmentRequest.imp.ext.gpid field.
Added support for Global Placement ID through the new SegmentRequest.imp.ext.gpid field. The gpid field provides a distinct, persistent ID specified by the publisher, which is consistent across supply paths for each ad unit on a page.

September 30, 2025

What's new in Real-time Curation v1.0

  • Initial release of Google's Real-time Curation specification.