AI-generated Key Takeaways
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The DDM suite, including DCM and DBM, enables agencies and large advertisers to purchase ad inventory programmatically and via reservation buys across various publishers.
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Integrating with DDM allows clients to track conversions for their DCM and DBM campaigns using your system, though DoubleClick Search is not currently supported.
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Conversion tracking involves sending postbacks from your system to DoubleClick, which responds with attribution information based on last click or last impression.
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DDM users can set custom lookback windows for attribution, and it's crucial to align these settings with those configured in your system for accurate tracking.
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DoubleClick supports tracking individual events, like installs or in-app events, requiring separate postback configuration for each.
The DDM (Doubleclick Digital Marketing) suite is Google's set of integrated enterprise buy-side products. Together, these platforms allow agencies and large advertisers to purchase inventory across many publishers (both Google owned and external pubs) programmatically and via reservation buys. The product suite includes:
- DoubleClick Campaign Manager (DCM)
- DoubleClick Bid Manager (DBM)
- DoubleClick Search (DS)
By integrating with the DDM suite, you can allow your clients to track conversions for their DoubleClick Campaign Manager and DoubleClick Bid Manager campaigns using your system. DoubleClick search is not supported at this time.
Integration overview
The Server to Server integration option with DoubleClick is similar to that of AdWords. Postbacks are sent from your system to Doubleclick each time a conversion event fires. Doubleclick will respond with a JSON response to indicate whether or not that event is attributed. For a full end-to-end technical description, please see the detailed integration guide.
Attribution information
DDM allows users to set custom lookback windows for post-view and post-click attribution, so it is important to instruct clients to use the same settings in DoubleClick as they have configured in your system. Attribution will be based on last click or if no associated click event, last impression.
Attribution via fingerprinting methods is not supported on DoubleClick technologies, and fingerprinting must be disabled for third party tracking assets trafficked in our system.
Learn more about DoubleClick conversion counting and attribution here.
Tracking events
DoubleClick allows users to configure a separate tracking activity for each event they would like to track. This includes installs or in-app events. It's important to allow users to configure a separate postback for each event.