Set up Google Analytics
Set up and customize measurement for websites, web and mobile apps, and internet connected devices.
Integrate with Google Analytics
Build on top of Google Analytics with our simple and powerful APIs.
Learn about Google Analytics
Educate yourself and experience what's possible with the Google Analytics platform.
Measure user interaction with websites or web applications.
Multi-Channel Funnels Reporting API
Query the traffic source paths that lead to a user's goal conversion.