Account approval process

The standard AdSense approval process has the following steps:

  • Account approval: We review the publisher's payments details (phone number, address, etc.) to make sure it's accurate.
  • Site approval: We review the publisher's site to make sure it complies with the AdSense Program policies.

This process usually takes a few days, but in some cases it can take 2-4 weeks.

Specifically for sub-accounts, this process has been modified slightly as many of the above checks would have been completed for your main platform account. Once a sub-account has been created, we require additional data in order to kick off the approval process. This information is supplied to Google via the platforms.accounts.events.create method, and is only used for spam defense purposes. The data supplied to Google via this method is deleted after 7 days.

Work with your account manager to get an understanding of which fields are mandatory for your network's setup.

Once all information has been supplied, AdSense will additionally crawl the pages that will be associated with the sub-account in order to make a decision. Once the decision has been made, the state parameter for a sub-account will be updated. Only APPROVED sub-accounts can serve ads.