Support skippable ads

  • This guide explains how to use the PAL SDK for tvOS to request skippable ads, display the skip button according to Google's guidelines, and send tracking events.

  • To support skippable ads, you need tvOS PAL version 2.7.0 or higher, an app using the PAL SDK, and a Google Ad Manager network set up for skippable video ads.

  • Generating a nonce for skippable ads requires setting skippablesSupported to true on the PALNonceRequest.

  • The skip button for skippable ads must meet specific design requirements including a countdown timer, proper positioning, legible size, text and iconography, accessibility, and translation into the user's language.

  • Provided JSON data offers translations for the "Skip ad" text across various languages.

This guide demonstrates how to use the PAL SDK for tvOS to generate a nonce for requesting skippable ads, render the skip button according to Google Ads requirements, and send the associated tracking events.

Prerequisites

  • tvOS PAL version 2.7.0 or higher.
  • An app implementing the PAL SDK for tvOS to make a nonce request. For more information, see the PAL tvOS Get started guide.
  • Follow steps on Google Ad Manager to set up your network to serve skippable video ads for your ad requests.

Generate a nonce for requesting skippable ads

Set the value for skippablesSupported to true on the NonceRequest. If it is not set, support for skippable ads defaults to false. This request generates nonce values that are required for skippable ads. See the following code for an example of setting this value on the nonce request:

ViewController.m

/**
 * Generates a nonce with sample arguments and logs it to the console.
 */
- (void)requestNonceManager {
  PALNonceRequest *request = [[PALNonceRequest alloc] init];
  request.skippablesSupported = YES;

  ...

Skip button requirements

For skippable ads, render the skip button with the following design requirements. Failure to follow these requirements may lead to restrictions being placed on Google ads being served to your site or app.

Countdown timer

The ad must not be skippable until the skipoffset time specified in the VAST. During this unskippable period, a notice must be displayed to the user informing them that the ad can be skipped in X seconds. The notice must be translated into the user's language.

Button positioning

For a left-to-right language, place the skip button on the bottom right side of the video player. For a right-to-left language, place the skip button on the bottom left side of the video player.

Button sizing

The button and text must be large enough to be legible in a lean-back experience.

Text and icon

The skip button must have both text and iconography. You can use the skip next material icon as your iconography.

Accessibility

The user should be able to navigate to the skip button using a keyboard or remote control. The app should focus the skip button once countdown is complete.

Internationalization

The skip text must be translated into the user's language.

Ad pods

If the ad is in an ad pod, the skip button can either skip to the next ad in the pod or skip the entire pod.

"Skip ad" translations

Use this JSON for translating your "Skip ad" text based on the user's locale.

"Skip ad" translations

{
  "skipAdTranslations": [
    {
      "languageCode": "am",
      "language": "Amharic",
      "translatedText": "ማስታወቂያ ዝለል"
    },
    {
      "languageCode": "ar",
      "language": "Arabic",
      "translatedText": "تخطي الإعلان"
    },
    {
      "languageCode": "ar-EG",
      "language": "Arabic (Egypt)",
      "translatedText": "تخطي الإعلان"
    },
    {
      "languageCode": "ar-JO",
      "language": "Arabic (Jordan)",
      "translatedText": "تخطي الإعلان"
    },
    {
      "languageCode": "ar-MA",
      "language": "Arabic (Morocco)",
      "translatedText": "تخطي الإعلان"
    },
    {
      "languageCode": "bg",
      "language": "Bulgarian",
      "translatedText": "Пропускане на рекламата"
    },
    {
      "languageCode": "bs",
      "language": "Bosnian",
      "translatedText": "Preskoči oglas"
    },
    {
      "languageCode": "ca",
      "language": "Catalan",
      "translatedText": "Omet l'anunci"
    },
    {
      "languageCode": "cs",
      "language": "Czech",
      "translatedText": "Přeskočit reklamu"
    },
    {
      "languageCode": "da",
      "language": "Danish",
      "translatedText": "Spring annoncen over"
    },
    {
      "languageCode": "de",
      "language": "German",
      "translatedText": "Überspringen"
    },
    {
      "languageCode": "de-AT",
      "language": "German (Austria)",
      "translatedText": "Überspringen"
    },
    {
      "languageCode": "de-CH",
      "language": "German (Switzerland)",
      "translatedText": "Überspringen"
    },
    {
      "languageCode": "el",
      "language": "Greek",
      "translatedText": "Παράλειψη διαφήμισης"
    },
    {
      "languageCode": "en",
      "language": "English",
      "translatedText": "Skip Ad"
    },
    {
      "languageCode": "en-AU",
      "language": "English (Australia)",
      "translatedText": "Skip Ad"
    },
    {
      "languageCode": "en-CA",
      "language": "English (Canada)",
      "translatedText": "Skip Ad"
    },
    {
      "languageCode": "en-GB",
      "language": "English (United Kingdom)",
      "translatedText": "Skip Ad"
    },
    {
      "languageCode": "en-IE",
      "language": "English (Ireland)",
      "translatedText": "Skip Ad"
    },
    {
      "languageCode": "en-IN",
      "language": "English (India)",
      "translatedText": "Skip Ad"
    },
    {
      "languageCode": "en-NZ",
      "language": "English (New Zealand)",
      "translatedText": "Skip Ad"
    },
    {
      "languageCode": "en-SG",
      "language": "English (Singapore)",
      "translatedText": "Skip Ad"
    },
    {
      "languageCode": "en-ZA",
      "language": "English (South Africa)",
      "translatedText": "Skip Ad"
    },
    {
      "languageCode": "es",
      "language": "Spanish",
      "translatedText": "Saltar anuncio"
    },
    {
      "languageCode": "es-419",
      "language": "Spanish (Latin America)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-AR",
      "language": "Spanish (Argentina)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-BO",
      "language": "Spanish (Bolivia)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-CL",
      "language": "Spanish (Chile)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-CO",
      "language": "Spanish (Colombia)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-CR",
      "language": "Spanish (Costa Rica)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-DO",
      "language": "Spanish (Dominican Republic)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-EC",
      "language": "Spanish (Ecuador)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-GT",
      "language": "Spanish (Guatemala)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-HN",
      "language": "Spanish (Honduras)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-MX",
      "language": "Spanish (Mexico)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-NI",
      "language": "Spanish (Nicaragua)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-PA",
      "language": "Spanish (Panama)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-PE",
      "language": "Spanish (Peru)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-PR",
      "language": "Spanish (Puerto Rico)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-PY",
      "language": "Spanish (Paraguay)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-SV",
      "language": "Spanish (El Salvador)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-US",
      "language": "Spanish (United States)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-UY",
      "language": "Spanish (Uruguay)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "es-VE",
      "language": "Spanish (Venezuela)",
      "translatedText": "Omitir anuncio"
    },
    {
      "languageCode": "et",
      "language": "Estonian",
      "translatedText": "Jäta reklaam vahele"
    },
    {
      "languageCode": "eu",
      "language": "Basque",
      "translatedText": "Saltatu iragarkia"
    },
    {
      "languageCode": "fa",
      "language": "Farsi",
      "translatedText": "رد شدن از آگهی"
    },
    {
      "languageCode": "fi",
      "language": "Finnish",
      "translatedText": "Ohita mainos"
    },
    {
      "languageCode": "fil",
      "language": "Filipino",
      "translatedText": "Laktawan ang Ad"
    },
    {
      "languageCode": "fr",
      "language": "French",
      "translatedText": "Ignorer l'annonce"
    },
    {
      "languageCode": "fr-CA",
      "language": "French (Canada)",
      "translatedText": "Ignorer l'annonce"
    },
    {
      "languageCode": "fr-CH",
      "language": "French (Switzerland)",
      "translatedText": "Ignorer l'annonce"
    },
    {
      "languageCode": "gl",
      "language": "Galician",
      "translatedText": "Saltar anuncio"
    },
    {
      "languageCode": "gu",
      "language": "Gujarati",
      "translatedText": "જાહેરાત છોડો"
    },
    {
      "languageCode": "he",
      "language": "Hebrew",
      "translatedText": "דילוג על המודעה"
    },
    {
      "languageCode": "hr",
      "language": "Croatian",
      "translatedText": "Preskoči oglas"
    },
    {
      "languageCode": "hu",
      "language": "Hungarian",
      "translatedText": "A hirdetés kihagyása"
    },
    {
      "languageCode": "id",
      "language": "Indonesian",
      "translatedText": "Lewati Iklan"
    },
    {
      "languageCode": "is",
      "language": "Icelandic",
      "translatedText": "Sleppa auglýsingu"
    },
    {
      "languageCode": "it",
      "language": "Italian",
      "translatedText": "Salta annuncio"
    },
    {
      "languageCode": "iw",
      "language": "Hebrew",
      "translatedText": "דילוג על המודעה"
    },
    {
      "languageCode": "jp",
      "language": "Japanese",
      "translatedText": "広告をスキップ"
    },
    {
      "languageCode": "ko",
      "language": "Korean",
      "translatedText": "광고 건너뛰기"
    },
    {
      "languageCode": "ln",
      "language": "Lingala",
      "translatedText": "Ignorer l'annonce"
    },
    {
      "languageCode": "lo",
      "language": "Lao",
      "translatedText": "ຂ້າມໂຄສະນາ"
    },
    {
      "languageCode": "lt",
      "language": "Lithuanian",
      "translatedText": "Praleisti skelbimą"
    },
    {
      "languageCode": "lv",
      "language": "Latvian",
      "translatedText": "Izlaist reklāmu"
    },
    {
      "languageCode": "ml",
      "language": "Malayalam",
      "translatedText": "പരസ്യം ഒഴിവാക്കുക"
    },
    {
      "languageCode": "mo",
      "language": "Romanian",
      "translatedText": "Închide anunțul"
    },
    {
      "languageCode": "mr",
      "language": "Marathi",
      "translatedText": "जाहिरात वगळा"
    },
    {
      "languageCode": "ms",
      "language": "Malay",
      "translatedText": "Langkau Iklan"
    },
    {
      "languageCode": "nb",
      "language": "Norwegian",
      "translatedText": "Hopp over annonsen"
    },
    {
      "languageCode": "nl",
      "language": "Dutch",
      "translatedText": "Advertentie overslaan"
    },
    {
      "languageCode": "no",
      "language": "Norwegian",
      "translatedText": "Hopp over annonsen"
    },
    {
      "languageCode": "pa",
      "language": "Punjabi",
      "translatedText": "ਵਿਗਿਆਪਨ ਛੱਡੋ"
    },
    {
      "languageCode": "pl",
      "language": "Polish",
      "translatedText": "Pomiń reklamę"
    },
    {
      "languageCode": "pt",
      "language": "Portuguese",
      "translatedText": "Pular anúncio"
    },
    {
      "languageCode": "pt-BR",
      "language": "Portuguese (Brazil)",
      "translatedText": "Pular anúncio"
    },
    {
      "languageCode": "pt-PT",
      "language": "Portuguese (Portugal)",
      "translatedText": "Pular anúncio"
    },
    {
      "languageCode": "ro",
      "language": "Romanian",
      "translatedText": "Închide anunțul"
    },
    {
      "languageCode": "ru",
      "language": "Russian",
      "translatedText": "Пропустить рекламу"
    },
    {
      "languageCode": "sk",
      "language": "Slovak",
      "translatedText": "Preskočiť reklamu"
    },
    {
      "languageCode": "sl",
      "language": "Slovenian",
      "translatedText": "Preskoči oglas"
    },
    {
      "languageCode": "sr",
      "language": "Serbian",
      "translatedText": "Прескочи оглас"
    },
    {
      "languageCode": "sv",
      "language": "Swedish",
      "translatedText": "Hoppa över annons"
    },
    {
      "languageCode": "sw",
      "language": "Swahili",
      "translatedText": "Ruka Tangazo"
    },
    {
      "languageCode": "ta",
      "language": "Tamil",
      "translatedText": "விளம்பரத்தைத் தவிர்"
    },
    {
      "languageCode": "te",
      "language": "Telugu",
      "translatedText": "ప్రకటనను దాటవేయి"
    },
    {
      "languageCode": "th",
      "language": "Thai",
      "translatedText": "ข้ามโฆษณา"
    },
    {
      "languageCode": "tl",
      "language": "Tagalog",
      "translatedText": "Laktawan ang Ad"
    },
    {
      "languageCode": "tr",
      "language": "Turkish",
      "translatedText": "Reklamı atla"
    },
    {
      "languageCode": "uk",
      "language": "Ukrainian",
      "translatedText": "Пропустити оголошення"
    },
    {
      "languageCode": "ur",
      "language": "Urdu",
      "translatedText": "اشتہار نظر انداز کریں"
    },
    {
      "languageCode": "vi",
      "language": "Vietnamese",
      "translatedText": "Bỏ qua quảng cáo"
    },
    {
      "languageCode": "zh",
      "language": "Chinese",
      "translatedText": "跳过广告"
    },
    {
      "languageCode": "zh-CN",
      "language": "Chinese (China mainland)",
      "translatedText": "跳过广告"
    },
    {
      "languageCode": "zh-HK",
      "language": "Chinese (Hong Kong)",
      "translatedText": "略過廣告"
    },
    {
      "languageCode": "zh-TW",
      "language": "Chinese (Taiwan)",
      "translatedText": "略過廣告"
    },
    {
      "languageCode": "zu",
      "language": "Zulu",
      "translatedText": "Yeqa Isikhangiso"
    }
  ]
}

Now your app is able to target skippable ad inventory from Google ad servers. You can verify your implementation by testing with this sample skippable pre-roll ad tag.