Prepare for Apple's App Store data disclosure requirements
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Apple requires that developers publishing apps on the App Store disclose
certain information
regarding their apps' data use. Apple has
announced that these disclosures will
be required for new apps and app updates starting December 8, 2020. This guide
explains the PAL SDK's data collection practices as of
2.9.1, to make it easier for Ad Manager
developers to answer the questions in App Store Connect.
To improve the performance of Ad Manager, the PAL SDK may collect
certain information from apps, including:
- IP address, which may be used to estimate the general location of a device.
- User-associated performance data such as app launch time, hang rate, or
energy usage, which may be used to evaluate user behavior, understand the
effectiveness of existing product features, and plan new features.
Performance data may also be used for displaying ads, including sharing with
other entities that display ads.
- A Device ID, such as the device's advertising identifier or other app- or
developer-bounded device identifiers, which may be used for the purpose of
third-party advertising and analytics.
- Advertising data, such as advertisements the user has seen, may be used to
power analytics and advertising features.
- Other user product interactions like app launch taps, and interaction
information, like video views, may be used to improve advertising
performance.
If you are using any optional product features that involve additional data
(such as advance reporting) or participating in any tests of new product
features that involve additional data, be sure to check if those features or
tests require additional data disclosures.
If you are using a prior version of the PAL SDK, consider
updating to the latest version to ensure your app's disclosures are accurate.
The PAL SDK will continue to be updated over time. This
article will reflect these changes, so make sure to check back and update your
disclosures as necessary.
Apple's privacy manifest files
PAL SDK version 2.8.1 and higher supports
privacy manifest declarations. You are responsible for checking the privacy
manifest and ensuring that your application's data disclosures are up to date.
Refer to
Apple documentation
for details on interpreting a privacy report and their enforcement update for app submission requirements.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-20 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eStarting December 8, 2020, Apple requires developers to disclose their app's data collection practices on the App Store.\u003c/p\u003e\n"],["\u003cp\u003eThe PAL SDK may collect data like IP address, performance data, device ID, advertising data, and user interactions to improve Ad Manager performance and advertising.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers should review any optional PAL SDK features or tests they use for additional data collection disclosures.\u003c/p\u003e\n"],["\u003cp\u003eUsing the latest PAL SDK version ensures accurate data disclosures, and developers should consult the privacy manifest for detailed information.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers are responsible for keeping their app's data disclosures up-to-date with Apple's requirements and should refer to Apple's documentation for guidance.\u003c/p\u003e\n"]]],[],null,["# Prepare for Apple's App Store data disclosure requirements\n\nApple requires that developers publishing apps on the App Store disclose\n[certain information](//developer.apple.com/app-store/app-privacy-details/)\nregarding their apps' data use. Apple has\n[announced](//developer.apple.com/news/?id=vlj9jty9) that these disclosures will\nbe required for new apps and app updates starting December 8, 2020. This guide\nexplains the PAL SDK's data collection practices as of\n2.9.1, to make it easier for Ad Manager\ndevelopers to answer the questions in App Store Connect.\n\nTo improve the performance of Ad Manager, the PAL SDK may collect\ncertain information from apps, including:\n\n- IP address, which may be used to estimate the general location of a device.\n- User-associated performance data such as app launch time, hang rate, or energy usage, which may be used to evaluate user behavior, understand the effectiveness of existing product features, and plan new features. Performance data may also be used for displaying ads, including sharing with other entities that display ads.\n- A Device ID, such as the device's advertising identifier or other app- or developer-bounded device identifiers, which may be used for the purpose of third-party advertising and analytics.\n- Advertising data, such as advertisements the user has seen, may be used to power analytics and advertising features.\n- Other user product interactions like app launch taps, and interaction information, like video views, may be used to improve advertising performance.\n\nIf you are using any optional product features that involve additional data\n(such as advance reporting) or participating in any tests of new product\nfeatures that involve additional data, be sure to check if those features or\ntests require additional data disclosures.\n\nIf you are using a prior version of the PAL SDK, consider\nupdating to the latest version to ensure your app's disclosures are accurate.\nThe PAL SDK will continue to be updated over time. This\narticle will reflect these changes, so make sure to check back and update your\ndisclosures as necessary.\n\nApple's privacy manifest files\n------------------------------\n\nPAL SDK version 2.8.1 and higher supports\nprivacy manifest declarations. You are responsible for checking the privacy\nmanifest and ensuring that your application's data disclosures are up to date.\nRefer to\n[Apple documentation](//developer.apple.com/documentation/bundleresources/privacy_manifest_files/describing_data_use_in_privacy_manifests)\nfor details on interpreting a privacy report and their [enforcement update](//developer.apple.com/news/?id=pvszzano) for app submission requirements."]]
