enum RateType (v202502)

  • RateType describes the type of event the advertiser is paying for, corresponding to the values for the LineItem.costType field.

  • RateType includes various enumeration values such as CPM, CPD, VCPM, CPM_IN_TARGET, and UNKNOWN.

  • Each enumeration value has a specific description indicating the type of revenue or cost it applies to.

Describes the type of event the advertiser is paying for. The values here correspond to the values for the LineItem.costType field.


Namespace
https://www.google.com/apis/ads/publisher/v202502
Enumeration Description
CPM The rate applies to cost per mille (CPM) revenue.
CPD The rate applies to cost per day (CPD) revenue.
VCPM The rate applies to Active View viewable cost per mille (vCPM) revenue.
CPM_IN_TARGET The rate applies to cost per mille in-target (CPM In-Target).
UNKNOWN The value returned if the actual value is not exposed by the requested API version.