AI-generated Key Takeaways
-
CostType describes the LineItem actions that are billable.
-
CPA (Cost per action) is read only as of February 22, 2024 due to Spotlight deprecation.
-
Other cost types include CPC (Cost per click), CPD (Cost per day), CPM (Cost per thousand impressions), VCPM (Cost per thousand Active View viewable impressions), and CPM_IN_TARGET (Cost per thousand in-target impressions).
-
Each CostType is associated with specific LineItemType values.
-
UNKNOWN is returned when the actual value is not exposed by the requested API version.
Describes the LineItem actions that are billable.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202502
Enumeration | Description |
---|---|
CPA
|
Starting February 22, 2024 the CPA CostType will be read only as part of
Spotlight deprecation, learn
more.
Cost per action. The LineItem.lineItemType must be one of: |
CPC
|
Cost per click. The LineItem.lineItemType must be one of: |
CPD
|
Cost per day. The LineItem.lineItemType must be one of: |
CPM
|
Cost per mille (cost per thousand impressions). The LineItem.lineItemType must be one of: |
VCPM
|
Cost per thousand Active View viewable impressions. The LineItem.lineItemType must be LineItemType.STANDARD. |
CPM_IN_TARGET
|
Cost per thousand in-target impressions. The LineItem.lineItemType must be LineItemType.STANDARD. |
UNKNOWN
|
The value returned if the actual value is not exposed by the requested API version. |