AI-generated Key Takeaways
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RateType describes the type of event an advertiser is paying for, corresponding to the LineItem.costType field.
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The available RateType values include CPM, CPD, VCPM, CPM_IN_TARGET, and UNKNOWN.
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Each RateType value represents a different revenue model, such as cost per mille or cost per day.
Describes the type of event the advertiser is paying for. The values here correspond to the values for the LineItem.costType field.
- Namespace
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https://www.google.com/apis/ads/publisher/v202411
Enumeration | Description |
---|---|
CPM
|
The rate applies to cost per mille (CPM) revenue. |
CPD
|
The rate applies to cost per day (CPD) revenue. |
VCPM
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The rate applies to Active View viewable cost per mille (vCPM) revenue. |
CPM_IN_TARGET
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The rate applies to cost per mille in-target (CPM In-Target). |
UNKNOWN
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The value returned if the actual value is not exposed by the requested API version. |